Features

Features

• What can social CRM software help your business accomplish?

  Fully understanding what social CRM software helps you accomplish is key to choosing the best platform for you. Learn what key functions you should look for in a social CRM tool.  Continue Reading

• Salesforce automation connects sales, service data for manufacturer

  Heavy equipment manufacturer Rotobec finds Salesforce Desk integration gives service staff the ability to aid sales efforts across 35 countries.  Continue Reading

• Three ways Salesforce Einstein can enhance workplace analytics

  Smart cloud analytics platforms such as Salesforce Einstein play well as flashy demos, but they can have a substantive impact on day-to-day work in the enterprise.  Continue Reading

• How to get the most out of social CRM software

  Social CRM software requires a commitment of time and money. Consider the pros and cons and ask these important questions before choosing a social CRM platform.  Continue Reading

• How analytics in marketing can transform organizations

  Marketing is second only to sales in terms of analytics application -- and it's where the odds of business success can most effectively be changed for the better.  Continue Reading

• Why you should embrace sales analytics tools

  Many sales reps still take a traditional approach to sales, and they reject sales data. But here's how sales analytics can make organizations more efficient and improve sales.  Continue Reading

• Horizontal CRM vs. vertical CRM: What do you really need?

  Cloud-based computing is making it easier to customize CRM applications for vertical industries -- but would a horizontal CRM app work just as well for you?  Continue Reading

• Choosing tools for your sales strategy plan can be challenging

  Don't let your sales reps be victims of 'paralysis of analysis' -- know what to look for when shopping for sales tools and applications.  Continue Reading

• Why you need a marketing software tools strategy

  New software alone probably won't help your organization address its marketing woes. You're going to need to develop a marketing software strategy.  Continue Reading

• Manage your content with the IBM Digital Experience WCM platform

  IBM Digital Experience is a WCM platform that offers users features for creating and managing digital content that can be optimized for viewing on a wide range of devices.  Continue Reading

• Demandbase moves account-based marketing forward

  Demandbase integrates data from multiple sources and enlists artificial intelligence to help companies identify the highest-value sales opportunities.  Continue Reading

• Social CRM software is more than just a spin on traditional CRM

  Social CRM software is more than just the latest trend in the CRM world. With it, enterprises can intimately engage with their customers and build valuable business relationships.  Continue Reading

• Navigate the challenges of location-based technologies

  Location data is used to not only provide navigation, but also to enhance customer engagement and improve marketing. But the path to success with location technologies can have bumps.  Continue Reading

• Salesforce Einstein still on its way to personalization perfection

  The artificial intelligence platform Einstein can help organizations mine data for leads and direct targeted marketing at customers. But there are some things it can't do yet.  Continue Reading

• Mastering descriptive data analysis yields better predictions

  Descriptive and predictive analytics methodologies can be mutually beneficial weapons in the battle to gain a competitive edge and convert prospects into customers.  Continue Reading