Features

Features

• Call center automation advances, but only as far as NLP can take it

  Contact center voice technologies with natural language processing improve CRM and speech analytics for better customer service, but blind spots hold up progress.  Continue Reading

• Salesforce Architect Certifications pay off for Nashville developer

  A slew of Salesforce certifications have given Doug Ayers a leg up: He earns more and reaps recognition. Learn more about his journey to become a Salesforce certified architect.  Continue Reading

• How the role of a CMO has evolved to include analytics and data

  When navigating the ever-changing marketing technology landscape, Emarsys CMO Allen Nance first asks how emerging technology can help customers.  Continue Reading

• Comparison of the top CRM platforms and marketing automation tools

  There are many CRM products to choose from, each offering a broad range of functionality. Here, we've simplified the buying process by comparing the leading CRM products.  Continue Reading

• CRM, martech stack helping customers hear Sprint now

  Sprint CMO Roger Sole shares his company's reboot story and explains how technology is radically changing his department's approach to marketing.  Continue Reading

• The science vs. the art of predictive analytics techniques

  Organizations can benefit greatly from applying predictive analytics to contact center data. Here's a look at four areas ripe for upgrades in those workflows.  Continue Reading

• Customer data mining needs a governance plan to propel sales

  The difference between traditional data governance and rules surrounding the mining of customer data is an extra layer to prevent the 'stalker effect' that turns away business.  Continue Reading

• Customer data governance policies: Stop stalking, start selling

  Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start.  Continue Reading

• Salesforce partner integration enables passwordless login

  Tempe's private tech university added passwordless authentication via QR codes to ease Salesforce logins and add a layer of security.  Continue Reading

• Demandware helps Salesforce go from B2B to B2C

  Amid a flurry of acquisitions, Salesforce signaled its intention to expand customer management into retail, where e-commerce functionality from Demandware can strengthen service.  Continue Reading

• Tips for evaluating CRM platforms and marketing tools

  The right CRM platform and marketing automation tools can give your organization a boost, not just in sales and marketing, but in every area of your customer engagement strategy.  Continue Reading

• The benefits of CRM tools go beyond traditional customer engagement

  By implementing customer relationship management tools, organizations have the potential to make significant improvements in marketing efficiency, sales and customer service.  Continue Reading

• Top five benefits of speech analytics tools for contact centers

  Learn the top benefits of speech analytics technology for contact centers, and how speech analytics tools can lead to a better customer experience.  Continue Reading

• Customer relationship management tools revolutionize engagement

  Changing customer habits and technology usage spur a whole new set of customer relationship management tools that can provide faster access to information.  Continue Reading

• Einstein-Watson merger seen enhancing AI, customer sentiment analysis

  IBM's helping hand to Salesforce by sharing its Watson AI platform in the cloud can give CRM customers the best of both worlds in functionality and mining deep behavioral insights.  Continue Reading