Features

Features

• This is the year CRM AI remakes sales automation

  You've heard so much hype about AI, collaboration platforms and analytics in the past three years. This coming year, you'll implement these technologies and enable more sales automation.  Continue Reading

• AI in retail delivers next-generation online personalization

  Today, many companies market to broad segments because it's more efficient than one-to-one outreach. But each consumer has specific needs and wants. AI promises to fix this.  Continue Reading

• The future of e-commerce and CRM: What to watch

  Integrating e-commerce and CRM will become the norm as B2B and B2C operations look to mobile-first marketing to close sales, keep up with Amazon and derive revenue from AI.  Continue Reading

• Do customer service chatbots need to pass the Turing test?

  Experts say organizations should focus on enhancing the customer experience with chatbots -- not so much on passing the legendary Turing test for artificial intelligence.  Continue Reading

• Customer data analytics a slam dunk for the Spurs

  The San Antonio Spurs adopted Kore Software to build on top of its CRM to help with customer experience.  Continue Reading

• Digital experience management: What it is and how it will change WCM

  Static content is a thing of the past. It's no longer about just managing content, expert Geoffrey Bock explains. Organizations need to be ready to manage digital experiences.  Continue Reading

• Experts weigh in on the future of blockchain CRM technology

  As blockchain technology makes its way into more industries, how will it affect CRM? We asked three experts what they foresee for blockchain CRM.  Continue Reading

• Consultant's 15 Salesforce certifications about more than pay

  Chris Gardner has 15 certifications and plans on getting more. While that's paying off for his bottom line, he says, they can also help give clients peace of mind.  Continue Reading

• CRM system comparison: How the 'big four' CRM providers stack up

  What differentiates the 'big four' CRM providers? Explore the advantages and disadvantages of Salesforce, Oracle, Microsoft and SAP with this CRM comparison.  Continue Reading

• How training, seven Salesforce certifications helped reboot a career

  John Coppedge became a Salesforce admin almost by accident -- and then he got laid off. Seven Salesforce certifications later, he's on a different career path.  Continue Reading

• Salesforce vs. Dynamics 365: What to look for when choosing sides

  Whether choosing between Salesforce and Dynamics 365 for an initial install or a migration from one to the other, match the pros and cons to your organizational needs.  Continue Reading

• Automation features help settle CRM migration quandary for one office

  Insightly CRM for G Suite or Salesforce? One of a manufacturing company's 72 offices takes the road less traveled.  Continue Reading

• Third-party tools can help build the right marketing tech stack

  With nearly 7,000 martech tools available, narrowing the choices to the few apps you need for marketing automation can be daunting. Here's advice from the pros.  Continue Reading

• The leading CRM tools offer a full range of functionality

  Choosing the right CRM suite requires meticulous planning, careful consideration of your organization's needs and requirements, and attention to detail.  Continue Reading

• Predictive analytics improve customer experience journey

  Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey.  Continue Reading