Features

Features

• Demandware helps Salesforce go from B2B to B2C

  Amid a flurry of acquisitions, Salesforce signaled its intention to expand customer management into retail, where e-commerce functionality from Demandware can strengthen service.  Continue Reading

• Tips for evaluating CRM platforms and marketing tools

  The right CRM platform and marketing automation tools can give your organization a boost, not just in sales and marketing, but in every area of your customer engagement strategy.  Continue Reading

• The benefits of CRM tools go beyond traditional customer engagement

  By implementing customer relationship management tools, organizations have the potential to make significant improvements in marketing efficiency, sales and customer service.  Continue Reading

• Top five benefits of speech analytics tools for contact centers

  Learn the top benefits of speech analytics technology for contact centers, and how speech analytics tools can lead to a better customer experience.  Continue Reading

• Customer relationship management tools revolutionize engagement

  Changing customer habits and technology usage spur a whole new set of customer relationship management tools that can provide faster access to information.  Continue Reading

• Einstein-Watson merger seen enhancing AI, customer sentiment analysis

  IBM's helping hand to Salesforce by sharing its Watson AI platform in the cloud can give CRM customers the best of both worlds in functionality and mining deep behavioral insights.  Continue Reading

• Businesses need to adapt to reap the benefits of AI products

  Enough data and organizational hurdles are among the reasons businesses fall short when using artificial intelligence tools in their processes.  Continue Reading

• Are businesses ready for AI applications?

  As the amount of data grows exponentially and computing power strengthens, now is the time for business applications to get a boost from artificial intelligence.  Continue Reading

• CPQ tools market gains traction in front office

  While the CPQ market is consolidating, its importance in expediting front-office processes and enhancing the customer experience is growing.  Continue Reading

• Which track on the Salesforce certifications list is right for you?

  The Salesforce certification list seems long and complicated. But it's not -- if you break it down into tracks and look at salary data for ROI on training.  Continue Reading

• What can social CRM software help your business accomplish?

  Fully understanding what social CRM software helps you accomplish is key to choosing the best platform for you. Learn what key functions you should look for in a social CRM tool.  Continue Reading

• Salesforce automation connects sales, service data for manufacturer

  Heavy equipment manufacturer Rotobec finds Salesforce Desk integration gives service staff the ability to aid sales efforts across 35 countries.  Continue Reading

• Three ways Salesforce Einstein can enhance workplace analytics

  Smart cloud analytics platforms such as Salesforce Einstein play well as flashy demos, but they can have a substantive impact on day-to-day work in the enterprise.  Continue Reading

• How to get the most out of social CRM software

  Social CRM software requires a commitment of time and money. Consider the pros and cons and ask these important questions before choosing a social CRM platform.  Continue Reading

• How analytics in marketing can transform organizations

  Marketing is second only to sales in terms of analytics application -- and it's where the odds of business success can most effectively be changed for the better.  Continue Reading