Features

Features

• Discover the leading platform vendors enabling CX management

  Take a look at these in-depth roundups that detail the leading products that help companies manage their customer experience as well as their notable features and buying options.  Continue Reading

• Pega Cloud is Pegasystems' preferred platform

  In a Q&A, Alan Trefler, Pegasystems CEO and chess master, ruminates about the cloud, the symbiotic relationship between chess and AI, AI inflation, and the pivot to CX.  Continue Reading

• Oracle's CX strategy points toward real-time responses

  As data increasingly becomes key to an effective CX implementation, Oracle's CX strategy points to what technology it's focusing on to win over corporate customers.  Continue Reading

• Online scheduling platforms open new channel for customers

  New customer-centric tools book demos in Salesforce at a customer's bidding, automating processes that took multiple email messages and forms -- sometimes losing leads in the process.  Continue Reading

• Salesforce buys Salesforce.org: What that means for customers

  Salesforce.com bought Salesforce.org. Nonprofit Cloud customers mull changes they hope to see now that all Salesforce products are under one umbrella.  Continue Reading

• Add real-time customer experience to your CX strategy

  At its recent CX conference, Oracle emphasized how important it will be to provide real-time CX. Users and analysts weigh in on how plausible that actually is.  Continue Reading

• AI customer self-service platforms show analytical maturity

  AI-enabled self-service platforms graduate from traditional customer support activities to more sophisticated methods of analyzing data on customer wants, needs and behavior.  Continue Reading

• AI sales forecasting tools soothe sales-marketing rivalries

  Sales forecasting vendors such as Clari extend reach into enterprise marketing, leveling the data and, with AI, solving an old problem: conflicting numbers on quarterly forecasts.  Continue Reading

• 7 features of CX management tools to consider

  Using CEM tools can help companies monitor, improve and manage the customer experience. Read on to learn what to look for when choosing CEM tools.  Continue Reading

• How to forge a smart customer experience strategy

  Crafting a seamless customer experience is essential for business success now. Learn the fundamentals of a winning CX initiative, from strategy to tech acquisition to launch and beyond.  Continue Reading

• 4 customer success best practices to ensure loyalty and retention

  It's increasingly important for anyone who interacts with customers to be prepared to promote customer success. Learn how contact center agents can deliver a great customer experience.  Continue Reading

• 5 must-read CX trends uncovered at Adobe Summit

  As CRM, customer service, marketing and e-commerce morph into customer experience, Adobe speakers, partners and users pinpoint five trends in CX to watch develop in the next two years.  Continue Reading

• Marketing automation tools deliver personalization, customer focus

  When buying a marketing automation product, it's important to consider key features, how the tool addresses the organization's size, deployment options, support and pricing.  Continue Reading

• Ensure a good customer experience with CEM software

  CEM software helps companies track, measure and manage the customer experience. Read on to learn just how it differs from CRM software and what a good CEM system should include.  Continue Reading

• Maximize and manage customer experience with CEM tools

  CEM software provides the technological support necessary to successfully manage the customer experience. Discover the extensive benefits the right platform can provide.  Continue Reading