How to improve customer service in a call center

Improving call center customer service and enhancing the customer experience is something every company wants to do, but many don't know where to start. If you want to learn how to improve customer service in a call center, these resources, expert tips and best practices will help guide you through the process.

Improving call center customer service and enhancing the customer experience is something every company is after,...

but many don't know where to start. If you want to learn how to improve customer service in a call center, these resources, expert tips and best practices will help guide you through the process.

The importance of the customer experience in the call center

The customer experience is taking center stage at call centers around the world, and providing good customer service that translates into excellent customer experiences is top of mind for call center managers and call center agents across all industries. The importance of the customer experience should be introduced to call center agents during customer experience training, says expert Lior Arussy. Arussy lists eight components call center managers should consider adding to their call center training programs to help train call center agents on the customer experience.

The important things to touch on during customer experience training are:

  1. The principles of customer experience
  2. The concept of delivering memories and not just customer transactions
  3. Ask yourself, who are your customers and how do they consume your products and services?
  4. Ask yourself, what emotions and aspirations are associated with your products?

Read the rest of the list in Arussy's customer experience tip.

Best practices for improving customer service in a call center

New call center technologies are making it easier to understand and improve call center customer service. Speech analytics software allows organizations to capture, analyze and act on audio data collected from customer calls, giving call centers the ability to improve customer service based on underlying customer emotions. Other companies are using call recording technology and performance analytics to improve customer service, allowing them to pinpoint their call center's shortcomings and make the necessary changes.

One of the simplest and most popular ways to improve call center customer service and the customer experience is through call center agent training. Call center agents can be trained to understand and deal with customer emotions effectively, which can drastically improve customer service.

More call center customer service resources

Take the customer service and call center quiz.

Get six tips for improving customer service.

Visit the customer self service learning guide.

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