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Customer Experience Exchange Access essential resources designed to help you develop and implement a winning customer experience management (CEM) strategy designed to forge lasting customer relationships to ensure long-term business success.
Features in this issue
Companies building CRM strategies can learn from how Major League Baseball uses social media to connect with fans.
The popular content-sharing site could prove a boon to businesses looking to improve customer experience management, but some experts say it’s too soon to tell.
Companies are discovering the challenges of social media analytics, and many are not sure where to begin. But industry analysts say launching a listening strategy is a good way to start.