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May 2009

Gartner CRM strategy tips: 7 key ways to improve the customer experience

Sponsored by Oracle Corporation

Read this e-book to explore Gartner's seven key initiatives for enhancing the customer experience, as well as seven steps for adjusting your customer-facing business processes and establishing a more customer-centric strategy.

About The Author

Barney Beal

Barney Beal is the former News Director for TechTarget's ...Read More

Table Of Contents

  • CRM and BPM come together at Gartner summit
  • Gartner: Measuring the customer experience takes more than one metric
  • Gartner suggests seven ways to improve the customer experience
  • Home Shopping Network gets ROI from a Siebel 8.0 upgrade

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