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Gartner CRM strategy tips: 7 key ways to improve the customer experience
Sponsored by Oracle Corporation
Read this e-book to explore Gartner's seven key initiatives for enhancing the customer experience, as well as seven steps for adjusting your customer-facing business processes and establishing a more customer-centric strategy.
Table Of Contents
- CRM and BPM come together at Gartner summit
- Gartner: Measuring the customer experience takes more than one metric
- Gartner suggests seven ways to improve the customer experience
- Home Shopping Network gets ROI from a Siebel 8.0 upgrade