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Building a business case for social CRM and customer communities
Sponsored by Sirius Computer Solutions
Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.
Table Of Contents
- Social CRM demands a solid business case
- Measuring the ROI of social CRM no easy task
- Strategize before diving into social CRM
- Successful social CRM looks back to get ahead