S - Definitions
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S
sales development representative (SDR)
A sales development representative (SDR) is an individual who focuses on prospecting, moving and qualifying leads through the sales pipeline and then delivers those leads to individuals who are responsible for closing sales.
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sales enablement
Sales enablement is composed of strategies, tools and processes that provide sales representatives with the ability to boost their productivity and revenue generation.
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sales funnel
A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action.
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sales pipeline
A sales pipeline is a visual representation of sales prospects and where they are in the purchasing process.
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sales-qualified lead (SQL)
A sales-qualified lead (SQL) is a prospective customer that has been researched and vetted -- first by an organization's marketing department and then by its sales team -- and is deemed ready for the next stage in the sales process.
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Salesforce
Salesforce, Inc. is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco.
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Salesforce AppExchange
Salesforce AppExchange is Salesforce.com's cloud computing marketplace, through which end users can access, download and install custom software applications.
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Salesforce Commerce Cloud
Salesforce Commerce Cloud is a cloud-based suite of products that enable e-commerce businesses to set up e-commerce sites, drive more automation and provide customers with seamless shopping experiences.
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Salesforce Community Cloud (Community Cloud)
Community Cloud is a social platform from Salesforce.com that is designed to connect and facilitate communication among an organization's employees, partners and customers.
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Salesforce Customer 360
Salesforce Customer 360 is a collection of tools that connect Salesforce apps and create a unified customer ID to build a single view of the customer.
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Salesforce Customer Success Platform
The Salesforce Customer Success Platform is the official name of the Salesforce portfolio of products.
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Salesforce Data.com
Data.com is the sales and lead generation component of Salesforce.com's Sales Cloud customer relationship management (CRM) platform.
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Salesforce DX
Salesforce DX, or SFDX, is a set of software development tools that lets developers build, test and ship many kinds of applications on the Salesforce Platform.
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Salesforce Einstein
Salesforce Einstein refers to an integrated set of artificial intelligence (AI) technologies developed for the Salesforce Customer Relationship Management (CRM) platform.
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Salesforce Journey Builder
Salesforce Journey Builder is a feature of the company's Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.
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Salesforce Marketing Cloud
Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that integrates email, social media and advertising communications and collaboration.
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Salesforce Platform (formerly Force.com)
The Salesforce Platform -- formerly known as Force.com -- is a platform as a service (PaaS) product that simplifies the development and deployment of cloud-based applications and websites.
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Salesforce Sales Cloud
Salesforce Sales Cloud is a customer relationship management (CRM) platform for sales, marketing and customer support in both business-to-business (B2B) and business-to-customer (B2C) contexts.
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Salesforce Service Cloud
Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to provide service and support to their business customers.
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Salesforce Service Console
The Salesforce Service Console is the centralized interface in the Salesforce Service Cloud with which agents can view all relevant customer information related to a case, as well as their call queue and more.
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Salesforce Trailhead
Salesforce Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to code for the Salesforce platform.
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Salesforce Wave Analytics (Analytics Cloud)
Salesforce Wave Analytics, also called Analytics Cloud, is a business intelligence (BI) application that is optimized for mobile access and data visualization.
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Salesforce Work.com
Salesforce Work.com is a corporate performance management platform for sales representatives with a user interface that resembles a social networking website.
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SalesforceIQ
SalesforceIQ is customer relationship management (CRM) software from Salesforce.com that is designed for small and medium-sized businesses (SMB).
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service assurance (SA)
Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications.
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service level indicator
A service level indicator (SLI) is a metric that indicates what measure of performance a customer is receiving at a given time.
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shoppable video
A shoppable video is a way for consumers to discover products and make a purchase through links within the video.
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social commerce
Social commerce is a rapidly growing branch of e-commerce that uses social networks and digital media to facilitate transactions between businesses and customers.
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social CRM
Social CRM, or social customer relationship management, is customer relationship management and engagement fostered by communication with customers through social networking sites such as Twitter and Facebook.
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social listening (social media listening)
Social listening, also referred to as social media listening, is the process of identifying and assessing what is being said about a company, individual, product or brand on the internet.
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social media influence
Social media influence is a marketing term that describes an individual's ability to affect other people's thinking in a social online community.
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speech analytics
Speech analytics is the process of analyzing voice recordings or live customer calls to contact centers with speech recognition software to find useful information and provide quality assurance.
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speech recognition
Speech recognition, or speech-to-text, is the ability of a machine or program to identify words spoken aloud and convert them into readable text.