N - Definitions

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  • N

    needs assessment

    A needs assessment is a systematic process that examines what criteria must be met in order to reach a desired outcome.

  • Net Promoter Score (NPS)

    Net Promoter Score (NPS) is a metric that organizations use for assessing customer loyalty toward their brand, products or services.

  • neuromarketing

    Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking and skin response.

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