Marketing automation Definitions
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A
account-based marketing (ABM)
Account-based marketing (ABM) is a business-to-business (B2B) strategy that focuses sales and marketing resources on targeted accounts within a specific market.
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advertorial
An advertorial is a digital or print article that appears neutral but is sponsored content to promote a product or service.
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agile marketing
Agile marketing is an iterative approach to marketing strategies that models methodologies used in agile software development. With agile marketing, teams identify and focus their collective efforts on high value projects, complete those projects cooperatively, measure their impact, and then continuously and incrementally improve results over time.
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astroturfing (astroturf marketing)
Astroturfing is the artificial creation of a grassroots buzz for a product, service or political viewpoint. ... (Continued)
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autoresponder
An autoresponder is a computer program that automatically sends an email, SMS or a series of emails to a contact list subscriber based on time or event triggers.
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B
bid for placement
Bid for placement is a paid inclusion search engine marketing model in which advertisers select keywords and bid per click for first link placement in search results using those terms.
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brand recognition
Brand recognition is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign.
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buying signals
Buying signals are behavioral cues that indicate the intentions of prospective or existing customers in terms of their readiness to buy.
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buzz marketing
Buzz marketing, also known as viral marketing or word-of-mouth marketing, aims to foster consumer conversations about products and services and spread a company's message via social media.
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C
Camram (Campaign for Real Mail)
Camram -- the name derives from "Campaign for Real Mail" -- is a method for controlling spam that requires spammers to spend resources for each piece of mail sent.
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cannibalization
In marketing, cannibalization is the decreased demand for an existing product that occurs when its vendor releases a new and similar product.
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clicks and mortar
Clicks and mortar, sometimes seen as clicks-and-mortar or clicks and bricks, is a type of omnichannel business model that takes advantage of both online and offline operations.
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closed loop reporting
Closed loop reporting (CLR) is a system in which data and information collected by marketing and sales professionals is made available to both teams.
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ContextAds
ContextAds is a targeted advertising program designed for the Linden Lab Second Life virtual community... (Continued)
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contextual marketing
Contextual marketing is an online marketing model in which people are served with targeted advertising based on their current page or recent browsing behavior... (Continued)