M - Definitions

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  • M

    market basket analysis

    Market basket analysis is a data mining technique used by retailers to increase sales by better understanding customer purchasing patterns.

  • marketing automation

    Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads.

  • marketing campaign management

    Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns.

  • marketing stack

    A marketing stack, also called a marketing technology stack, is a collection of technologies used by marketers to perform, analyze and improve their services.

  • marketing-qualified lead (MQL)

    A marketing-qualified lead (MQL) is a website visitor whose engagement levels indicate they are likely to become a customer.

  • Microsoft Dynamics 365

    Dynamics 365 is a cloud-based portfolio of business applications from Microsoft that are designed to help organizations improve operational efficiency and reduce business complexity while controlling costs.

  • moment of truth (marketing MOT)

    A moment of truth (MOT) is marketing lingo for any opportunity a customer (or potential customer) has to form an impression about a company, brand, product or service.

  • What is market segmentation?

    Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share into smaller groups.

  • What is martech (marketing technology)?

    Martech (marketing technology) refers to the integration of software tools, platforms and applications designed to streamline and enhance digital marketing.

  • What is mindshare (share of mind)?

    Mindshare, also known as share of mind, is an approach to marketing that involves attempting to make a company, brand or product the first one that comes to mind when a customer thinks of a particular market.

  • What is mobile CRM (mobile customer relationship management)?

    Mobile CRM, or mobile customer relationship management, enables those working in the field or remote employees to use mobile devices, such as smartphones and tablets, to access customer data and customer accounts wherever they are.

  • What is multichannel marketing?

    Multichannel marketing refers to the practice of companies interacting with customers via multiple direct and indirect channels to sell them goods and services.