D - Definitions
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D
data clean room
A data clean room is a technology service that helps content platforms keep first person user data private when interacting with advertising providers.
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database marketing
Database marketing is a systematic approach to the gathering, consolidation and processing of consumer data.
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demand generation
Demand generation is the process of creating and cultivating interest in a product or service with the goal of generating high-quality leads that can be nurtured into loyal customers.
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digital marketing
Digital marketing is the promotion and marketing of goods and services to consumers through digital channels and electronic technologies.
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direct email marketing
Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients.
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direct marketing
Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer.