Customer success Definitions

  • C

    customer service charter

    A customer service charter is a document that outlines how an organization promises to work with its customers along with providing insights into how an organization operates.

  • customer success

    Customer success is a strategy to assure that a company’s products are meeting the needs of the customer. It is a practice that is mostly used in subscription management products.

  • M

    marketing analytics

    Marketing Analytics is the act of tracking, collecting and analyzing data to evaluate marketing effectiveness and guiding future marketing decisions.

  • marketing attribution models

    A marketing attribution model is a method for determining which touchpoints are responsible for a sale, as well as how much credit each touchpoint receives.

  • Marketo Certified Associate

    A Marketo Certified Associate (MCA) is a person certified by Marketo to have the necessary skills to set up basic email marketing initiatives and report on program success.

  • moment of truth (marketing MOT)

    A moment of truth is marketing lingo for any opportunity a customer (or potential customer) has to form an impression about a company, brand, product or service.

  • N

    needs assessment

    A needs assessment is an exercise that identifies the difference between a current condition/state and the desired condition/state. Improvements can then be made to improve performance or fix a deficiency.

  • R

    real-time marketing

    Real-time marketing is a method of targeting individual consumers wherever they may be, based on current data.

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