Customer success Definitions
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C
customer service charter
A customer service charter is a document that outlines how an organization promises to work with its customers along with providing insights into how an organization operates.
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customer success
Customer success is a strategy to assure that a company’s products are meeting the needs of the customer. It is a practice that is mostly used in subscription management products.
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M
marketing analytics
Marketing Analytics is the act of tracking, collecting and analyzing data to evaluate marketing effectiveness and guiding future marketing decisions.
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marketing attribution models
A marketing attribution model is a method for determining which touchpoints are responsible for a sale, as well as how much credit each touchpoint receives.
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Marketo Certified Associate
A Marketo Certified Associate (MCA) is a person certified by Marketo to have the necessary skills to set up basic email marketing initiatives and report on program success.
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moment of truth (marketing MOT)
A moment of truth is marketing lingo for any opportunity a customer (or potential customer) has to form an impression about a company, brand, product or service.
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N
needs assessment
A needs assessment is an exercise that identifies the difference between a current condition/state and the desired condition/state. Improvements can then be made to improve performance or fix a deficiency.
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R
real-time marketing
Real-time marketing is a method of targeting individual consumers wherever they may be, based on current data.