B - Definitions
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B
B2C (business-to-consumer)
B2C, or business-to-consumer, is a retail model where products or services move directly from a business to the end user who has purchased the goods or services for personal use.
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BANT
BANT is an acronym that stands for 'Budget, Authority, Need, Timing.'
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BOPIS (buy online, pick up in-store)
BOPIS (buy online, pick up in-store) is a business model that allows consumers to shop and place orders online and then pick up their purchases in the brick-and-mortar store, often within the same day.
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brand ambassador
A brand ambassador is an advocate of a particular company's products and services. In marketing, brand ambassador may actually be a paid position and job title.
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brand recognition
Brand recognition is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign.
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build to order
Build to order is a methodology and manufacturing practice where a product is created once a confirmed order is received.
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business metric
A business metric is a quantifiable measure businesses use to track, monitor and assess the success or failure of various business processes.
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buyer persona
A buyer persona is a composite representation of a specific type of customer in a market segment.
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buzz marketing
Buzz marketing is a viral marketing technique focused on maximizing the word-of-mouth potential of a campaign or product.