B - Definitions

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  • B

    B2C (business-to-consumer)

    B2C, or business-to-consumer, is a retail model where products or services move directly from a business to the end user who has purchased the goods or services for personal use.

  • BANT

    BANT is an acronym that stands for 'Budget, Authority, Need, Timing.'

  • BOPIS (buy online, pick up in-store)

    BOPIS (buy online, pick up in-store) is a business model that allows consumers to shop and place orders online and then pick up their purchases in the brick-and-mortar store, often within the same day.

  • brand ambassador

    A brand ambassador is an advocate of a particular company's products and services. In marketing, brand ambassador may actually be a paid position and job title.

  • brand recognition

    Brand recognition is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign.

  • build to order

    Build to order is a methodology and manufacturing practice where a product is created once a confirmed order is received.

  • business metric

    A business metric is a quantifiable measure businesses use to track, monitor and assess the success or failure of various business processes.

  • buyer persona

    A buyer persona is a composite representation of a specific type of customer in a market segment.

  • buzz marketing

    Buzz marketing is a viral marketing technique focused on maximizing the word-of-mouth potential of a campaign or product.

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