A - Definitions
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A
abandoned call
An abandoned call is a call or other type of contact initiated to a call center that is ended before any conversation occurs... (Continued)
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account-based experience (ABX)
Account-based experience (ABX) is a methodology in which separate teams in an organization work closely with one another to ensure all brand interactions are focused on the end user.
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account-based marketing (ABM)
Account-based marketing (ABM) is a business-to-business (B2B) strategy that focuses sales and marketing resources on targeted accounts within a specific market.
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actionable insights
Actionable insights are conclusions drawn from data that can be turned directly into an action or a response.
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actionable intelligence
Actionable intelligence is information that can be followed up on, with the further implication that a strategic plan should be undertaken to make positive use of the information gathered.
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Adobe Experience Platform
Adobe Experience Platform, formerly known as Adobe Cloud Platform, is a suite of customer experience management (CEM) services and tools.
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advertorial
An advertorial is a digital or print article that appears neutral but is sponsored content to promote a product or service.
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age of the customer
Age of the customer is the concept that consumers are more empowered than ever because they can access information about products and services over the Internet in real time.
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agile marketing
Agile marketing is an iterative approach to marketing strategies that models methodologies used in agile software development. With agile marketing, teams identify and focus their collective efforts on high value projects, complete those projects cooperatively, measure their impact, and then continuously and incrementally improve results over time.
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Amazon Go
Amazon Go is an e-commerce mobile application that enables consumers to purchase items in physical stores without waiting in lines or checking out with registers.
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ANI (Automatic Number Identification)
ANI (Automatic Number Identification) is a service that provides the receiver of a telephone call with the number of the calling phone.
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Apex
Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality.
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Apex Connector Framework
The Apex Connector Framework is a set of classes and methods in the DataSource namespace for creating a custom adapter for Salesforce Connect.
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artificial intelligence in marketing
Artificial intelligence (AI) in marketing is the process of utilizing data models, mathematics and algorithms to generate insights that can be used by marketers.
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astroturfing (astroturf marketing)
Astroturfing is the artificial creation of a grassroots buzz for a product, service or political viewpoint. ... (Continued)