A - Definitions
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A
account-based experience (ABX)
Account-based experience (ABX) is a business-to-business (B2B) strategy in which the sales, marketing and customer success departments work together to provide accounts with a unified, personalized experience throughout the buyer journey.
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actionable insights
Actionable insights are conclusions drawn from data that can be turned directly into an action or a response.
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Adobe Experience Platform
Adobe Experience Platform is a suite of customer experience management (CXM) solutions from Adobe.
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Apex (Salesforce)
Salesforce Apex is a Microsoft-certified framework for building software as a service (SaaS) apps on top of Salesforce's customer relationship management (CRM) functionality.
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What is account mapping, and why do you need it (with template)?
Account mapping is a strategic process that involves researching and visually organizing the key stakeholders, decision-makers and influencers within a target customer's organization.
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What is account-based selling? Everything you need to know
Account-based selling (ABS) is a strategic sales approach in business-to-business sales and marketing that centers around building highly personalized and targeted relationships with specific high-value accounts.
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What is actionable intelligence?
Actionable intelligence is information that can be immediately used or acted upon, either tactically in direct response to an evolving situation, or strategically as the result of data analytics or some other assessment.
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What is an abandoned call?
An abandoned call is a call or other type of contact initiated to a call center or contact center that is ended before any conversation occurs.