Definition

silent attrition

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Silent attrition is a situation in which a customer stops patronizing a business without any explanation.

According to Andrea J. Ayers, president of customer management at Convergys:

Silent attrition varies by industry, but in general, companies are losing about 12% of their customers this way, with the defectors poisoning the well among potential new customers. Silent attrition, particularly in this economy, can spell the difference between a company's success and its failure.

This was last updated in April 2010

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silent attrition

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SearchContentManagement

Microsoft products address digital workplace security

Why version control is necessary in digital asset management

How to use social networking CMS to create social media sites

SearchUnifiedCommunications

Businesses replacing phone calls with video meeting platforms

Slack expands shared channels, but limits remain

Compare 11 leading cloud-based video conferencing tools

SearchDataManagement

Ahana brings PrestoDB SQL query engine to the cloud

Confluent enables infinite Kafka scalability in the cloud

Fivetran raises $100M to advance enterprise data integration

SearchEnterpriseAI

How to build a machine learning model in 7 steps

Artificial intelligence content writing ramps up publishing

Learn the business value of AI's various techniques

SearchERP

3 benefits of digital manufacturing

Manufacturers turn to servitization for competitive advantage

Sapphire Now 2020 unveiled a new, more forward-looking SAP

Continue Reading About silent attrition

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Dig Deeper on Customer loyalty and retention

Attrition reduction efforts advance, deliver results

Salesforce pitches Einstein for HR AI use

LinkedIn Talent Insights aimed at workforce planning

Machine learning use case to ID unhappy employees

Start the conversation

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