BACKGROUND IMAGE: iSTOCK/GETTY IMAGES
Show-me marketing is the practice of telling a brand's story and engaging consumers through pictures, videos and other visual media. It aims to build connections with existing customers and new prospects by engaging them with visual content in more personalized, emotionally connected and interactive ways.
Show-me marketing has become increasingly more important with the rise of new medium, such as video channels on the web, social media and more. Show-me marketing is also appealing to a younger cohort of consumers, particularly Millennials, who are more likely to use web applications such as Snapchat, Instagram and Facebook, rather than more text-heavy, single-purpose websites.