Definition

loyalty punch card

A loyalty punch card is a token that lets a customer earn free merchandise or discounts after a certain number of purchases. A loyalty punch card (which can be paper or electronic) is a relatively low-cost marketing tool for helping a retailer identify regular customers and reward them for their actual and projected value to the enterprise.

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This was last updated in April 2009

Dig Deeper on Customer loyalty and retention

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Dig Deeper on Customer loyalty and retention

Retail facial recognition and eye tracking the next tech wave, maybe

Consumers want to collect loyalty points on mobile phones

Hungryhouse adopts Braintree payments

Holland & Barrett outsources data handling to ITC Infotech

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