Definition

Salesforce Engage

Announced in April 2015, Salesforce Engage is a personalization feature in Salesforce Sales Cloud that is designed to help marketers gain better insight into the behavior of their customers and prospects.

Engage helps Salesforce marketers tailor messaging accordingly to their audience. With an app for desktops and mobile devices, Engage is designed to help marketers sort through alerts, tailored marketing campaigns and reporting tools that can identify when and how to reach out to customers and prospects. Salesforce Engage provides prompts so marketers can reach out to customers in a timely manner, and templates to automate the digital campaign process. The tool also offers graphical dashboards to enable Salesforce marketers to measure customer actions such as the number of email opens, clickthrough rates and more.

This was last updated in February 2016

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