Definition

Digital Signage (dynamic signage)

Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to a large, bright digital screen such as an LCD or plasma display.

Digital signage is used in department stores, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, auto dealerships and other public venues. If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. Data transmission and storage are streamlined by compression to minimize file size. The system can employ multiple screens if an extra-large display is desired.

There are several advantages to the use of digital signs instead of paper signs. Digital signs can be updated at will by remote control while paper signs require individual replacement and physical travel to sign sites by personnel. Because digital signs require no paper or paint, they are more environmentally friendly than traditional signs. Digital signs can be animated and can deliver sound as well as visual content.

This was last updated in October 2006

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Very well explained! In today's digital world you should use a digital signage solution. We are a retail company with around 60 branches and use the Digital Signage solution for our shop windows and tablets, with which we present our current brochures to our customers. We have created EMM software for this because we also want to manage our employees' mobile devices. We use the AppTec EMM software and are very happy with it because it includes the MDM solution and Digital Signage solution. 
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Hello Mason, we also use the EMM software from Apptec in our toy stores, because we want to manage the tablets (digital signage) as well as the company devices (MDM). Before we had 2 different solutions and now with the EMM software we have both in one.
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