Dreamforce 2017 conference coverage

Last updated:November 2017

Editor's note

In 2016, Salesforce was focused on acquisitions and expanding its tools and capabilities. The company racked up a string of purchases, among them SteelBrick, Quip, Implisit, MetaMind, PredictionIO and Demandware.

From these acquisitions grew greater and more integrated capabilities: Commerce Cloud emerged from the vendor's purchase of Demandware. Salesforce Einstein, the company's answer to AI, was also announced.

Salesforce has since expanded its focus on Einstein AI. The platform's reach has spread across each of the Salesforce clouds, leading to new and improved offerings, like image recognition software with Einstein Vision.

This year also saw the merger of Salesforce Einstein and IBM's Watson, bringing together two of the largest AI capabilities in the tech world. Watson's natural language processing capabilities enabled Salesforce to insert itself into new business markets with Watson's AI insights. Salesforce also entered the account-based marketing arena with Einstein by creating tighter integrations through AI insight.

Outside of AI, Salesforce has worked to grow AppExchange, helping to nurture smaller developers in order to help expand its offerings. It also released Salesforce Lightning, which enables administrators to create applications for their users faster in the Service Cloud.

As Salesforce Einstein and Lightning within Service Cloud continue to take shape post-Dreamforce conference, industry observers will be watching closely. For more on Salesforce's acquisitions and new releases, check out all the news, features and video from our Dreamforce 2017 conference coverage below.

1Coverage of Dreamforce 2016

In 2016, Salesforce was focused on acquisitions and on developing AI and predictive lead scoring for Sales. Take a look at coverage from Dreamforce 2016 to see how the company's focus has shifted in the past year.