• January 03, 2019 03 Jan'19

    chatbot

    A chatbot (sometimes referred to as a chatterbot) is a computer program that attempts to simulate the conversation or "chatter" of a human being via text or voice interactions.  Continue Reading

  • January 02, 2019 02 Jan'19

    customer scoring models

    A customer scoring model is a component of customer relationship management (CRM) programs that refers to various metrics used to help companies predict the long term financial value of customers.  Continue Reading

  • January 02, 2019 02 Jan'19

    Trusting marketing automation with CRM functions

    Marketing automation with CRM frees up resources and improves the efficiency and accuracy of campaigns and lead development, but it still requires a degree of oversight.  Continue Reading

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