February 2016
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February 29, 2016
29
Feb'16
high-touch customer service
High-touch customer service refers to the idea that some customer service issues are complex or high value and thus require human interaction to resolve, not just digital technologies -- such FAQ sections or online customer communities -- to solve. Continue Reading
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February 29, 2016
29
Feb'16
sales enablement
Sales enablement gives sales representatives strategies, tools and processes to boost their productivity and revenue generation. Continue Reading
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February 29, 2016
29
Feb'16
Sales intelligence tools prevent tone-deaf sales efforts
Sales intelligence tools are helping sales teams home in on truly valuable prospects, rather than waste time on duds. But they require some culture change. Continue Reading
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February 29, 2016
29
Feb'16
FinancialForce.com
FinancialForce is a cloud applications company that makes enterprise resource planning (ERP) software for Force.com, a Platform as a Service (PaaS) offering from Salesforce.com. Continue Reading
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February 29, 2016
29
Feb'16
Salesforce Engage
Salesforce Engage is a marketing personalization feature that is part of the Salesforce Marketing Cloud. Continue Reading
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February 29, 2016
29
Feb'16
Lack of customer understanding can undercut companies
Companies may think they're doing a terrific job with personalized marketing, but studies show customers have another view. It's time to understand your customer. Continue Reading
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February 29, 2016
29
Feb'16
mobile CRM (mobile customer relationship management)
Mobile CRM (mobile customer relationship management) enables remote employees to access customer data and customer accounts wherever they are. Continue Reading
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February 29, 2016
29
Feb'16
Salesforce Journey Builder
Salesforce Journey Builder is a feature of the company's Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. Continue Reading
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February 26, 2016
26
Feb'16
Visualforce
Visualforce is a component-based user interface (UI) framework that enables the creation of dynamic, reusable user interfaces. Continue Reading
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February 26, 2016
26
Feb'16
Don't get buried by a Salesforce Sales Cloud implementation
Bringing Salesforce Sales Cloud to your sales reps doesn't have to be a revolution. It can be an evolution in their way of working. Continue Reading
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February 26, 2016
26
Feb'16
closed loop reporting
Closed loop reporting (CLR) is a system in which data and information collected by marketing and sales professionals is made available to both teams. Continue Reading
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February 26, 2016
26
Feb'16
Salesforce Data.com
Data.com is the sales and lead generation component of Salesforce.com's Sales Cloud customer relationship management (CRM) platform. Continue Reading
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February 25, 2016
25
Feb'16
Is customer self-service replacing contact center service?
Helping customers help themselves through self-service can reduce costs, but your self-service strategy should include monitoring and supporting internal operations, expert Scott Sachs advises. Continue Reading
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February 24, 2016
24
Feb'16
Social media monitoring tools rarely used to full potential
Social media monitoring tools burst onto the market with the promise of serving up valuable data on potential customers, but hurdles tripped up users and stalled the market. Continue Reading
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February 24, 2016
24
Feb'16
How has mobile CRM software affected contact center service?
Consumers are using mobile devices to shake up customer service. Expert Scott Sachs explains how and offers advice for how to transition to support mobile CRM. Continue Reading
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February 24, 2016
24
Feb'16
Users discontent with data insights from analytics apps
Companies use analytics apps to derive meaningful data insights, but survey results indicate they are discontented with their BI tools. Can Salesforce Analytics Cloud fill the void? Continue Reading
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February 23, 2016
23
Feb'16
Salesforce Sales Cloud strategic choice to tackle data silos
Companies are moving to the Salesforce Sales Cloud, in part, because of data integration woes. Here's how two companies stitched disparate systems together with Sales Cloud. Continue Reading
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February 22, 2016
22
Feb'16
Adobe Marketing Cloud sports new mobile app features
With the addition of new mobile app features, Adobe Marketing Cloud strives to make enterprise mobile apps more compelling and user-friendly. Continue Reading
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February 16, 2016
16
Feb'16
What is the role of contact center compliance?
Expert Scott Sachs offers tips for contact centers looking to improve customer data protection and meet data security regulations. Learn how a clean desk fits into the equation. Continue Reading
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February 15, 2016
15
Feb'16
Why is customer personalization still tone-deaf?
While companies say they want to deepen relationships with their customers and prospects, tone-deaf personalization efforts are keeping relations strained. Continue Reading