February 2016

• February 29, 2016 29 Feb'16

  high-touch customer service

  High-touch customer service refers to the idea that some customer service issues are complex or high value and thus require human interaction to resolve, not just digital technologies -- such FAQ sections or online customer communities -- to solve.  Continue Reading

• February 29, 2016 29 Feb'16

  sales enablement

  Sales enablement gives sales representatives strategies, tools and processes to boost their productivity and revenue generation.  Continue Reading

• February 29, 2016 29 Feb'16

  Sales intelligence tools prevent tone-deaf sales efforts

  Sales intelligence tools are helping sales teams home in on truly valuable prospects, rather than waste time on duds. But they require some culture change.  Continue Reading

• February 29, 2016 29 Feb'16

  FinancialForce.com

  FinancialForce is a cloud applications company that makes enterprise resource planning (ERP) software for Force.com, a Platform as a Service (PaaS) offering from Salesforce.com.  Continue Reading

• February 29, 2016 29 Feb'16

  Salesforce Engage

  Salesforce Engage is a marketing personalization feature that is part of the Salesforce Marketing Cloud.  Continue Reading

• February 29, 2016 29 Feb'16

  Lack of customer understanding can undercut companies

  Companies may think they're doing a terrific job with personalized marketing, but studies show customers have another view. It's time to understand your customer.  Continue Reading

• February 29, 2016 29 Feb'16

  mobile CRM (mobile customer relationship management)

  Mobile CRM (mobile customer relationship management) enables remote employees to access customer data and customer accounts wherever they are.  Continue Reading

• February 29, 2016 29 Feb'16

  Salesforce Journey Builder

  Salesforce Journey Builder is a feature of the company's Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.  Continue Reading

• February 26, 2016 26 Feb'16

  Visualforce

  Visualforce is a component-based user interface (UI) framework that enables the creation of dynamic, reusable user interfaces.  Continue Reading

• February 26, 2016 26 Feb'16

  Don't get buried by a Salesforce Sales Cloud implementation

  Bringing Salesforce Sales Cloud to your sales reps doesn't have to be a revolution. It can be an evolution in their way of working.  Continue Reading

• February 26, 2016 26 Feb'16

  closed loop reporting

  Closed loop reporting (CLR) is a system in which data and information collected by marketing and sales professionals is made available to both teams.  Continue Reading

• February 26, 2016 26 Feb'16

  Salesforce Data.com

  Data.com is the sales and lead generation component of Salesforce.com's Sales Cloud customer relationship management (CRM) platform.  Continue Reading

• February 25, 2016 25 Feb'16

  Is customer self-service replacing contact center service?

  Helping customers help themselves through self-service can reduce costs, but your self-service strategy should include monitoring and supporting internal operations, expert Scott Sachs advises.  Continue Reading

• February 24, 2016 24 Feb'16

  Social media monitoring tools rarely used to full potential

  Social media monitoring tools burst onto the market with the promise of serving up valuable data on potential customers, but hurdles tripped up users and stalled the market.  Continue Reading

• February 24, 2016 24 Feb'16

  How has mobile CRM software affected contact center service?

  Consumers are using mobile devices to shake up customer service. Expert Scott Sachs explains how and offers advice for how to transition to support mobile CRM.  Continue Reading

• February 24, 2016 24 Feb'16

  Users discontent with data insights from analytics apps

  Companies use analytics apps to derive meaningful data insights, but survey results indicate they are discontented with their BI tools. Can Salesforce Analytics Cloud fill the void?  Continue Reading

• February 23, 2016 23 Feb'16

  Salesforce Sales Cloud strategic choice to tackle data silos

  Companies are moving to the Salesforce Sales Cloud, in part, because of data integration woes. Here's how two companies stitched disparate systems together with Sales Cloud.  Continue Reading

• February 22, 2016 22 Feb'16

  Adobe Marketing Cloud sports new mobile app features

  With the addition of new mobile app features, Adobe Marketing Cloud strives to make enterprise mobile apps more compelling and user-friendly.  Continue Reading

• February 16, 2016 16 Feb'16

  What is the role of contact center compliance?

  Expert Scott Sachs offers tips for contact centers looking to improve customer data protection and meet data security regulations. Learn how a clean desk fits into the equation.  Continue Reading

• February 15, 2016 15 Feb'16

  Why is customer personalization still tone-deaf?

  While companies say they want to deepen relationships with their customers and prospects, tone-deaf personalization efforts are keeping relations strained.  Continue Reading