September 2015

September 30, 2015 30 Sep'15
lifestyle center

A lifestyle center is a shopping center, or mixed-use commercial development that combines retail with other services, such as medical services, home rental units, movie theaters and other leisure or other activities. Continue Reading
September 30, 2015 30 Sep'15
Despite Salesforce push, IoT adoption slow to take hold

Cost and long implementation cycles are hindering IoT adoption, but companies such as Salesforce are trying to address user concerns. Continue Reading
September 30, 2015 30 Sep'15
Salesforce Wave makes good on promise to democratize analytics

Wave, the Salesforce analytics cloud, promised to democratize analytics when it launched last year. With this year's UI enhancements, it can deliver. Continue Reading

September 30, 2015 30 Sep'15
IoT data governance challenges discussed at Dreamforce

As Salesforce pushes its IoT Cloud, companies must be ready and willing to properly handle the massive influx of device data coming their way. Continue Reading
September 29, 2015 29 Sep'15
Salesforce lays out startup strategy at Dreamforce

Salesforce's strategy for startups includes ushering them through the technological challenges that fledgling companies face. Continue Reading
September 28, 2015 28 Sep'15
Salesforce outlines what to expect from IoT Cloud

Salesforce's Dylan Steele discusses how data is transferred and used in the new IoT Cloud, as well as how it can adapt for the future. Continue Reading
September 25, 2015 25 Sep'15
What to expect from the HubSpot CRM platform

HubSpot CRM is a free platform aimed at small- and medium-sized businesses that offers both basic and enhanced CRM tools to customer relations teams. Continue Reading
September 25, 2015 25 Sep'15
Cloud-based financial apps no longer a brain twister for CFOs

CFOs are warming to the idea of storing financial data in the cloud, says Jeremy Roche, CEO of FinancialForce.com. Continue Reading
September 25, 2015 25 Sep'15
Contextual data tailors the customer journey at Quizzle

Personalizing the customer journey with consumer data and context are central to the marketing efforts of the credit report website, Quizzle. Continue Reading
September 25, 2015 25 Sep'15
Salesforce discusses impact of Wave, Lightning on Sales Cloud

Could Sales Cloud offer better insight into the sales pipeline and support team performance management? Salesforce's Sara Varni explores how in this video. Continue Reading

September 21, 2015 21 Sep'15
Salesforce Wave can yield results -- when your house is in order

Getting analytics applications like Salesforce Wave ready to yield insight to adjust business behavior can be challenging. You need to get some foundational issues in place. Continue Reading
September 21, 2015 21 Sep'15
Customer data silos continue to hobble the omnichannel experience

The omnichannel mandate of creating a seamless omnichannel experience for customers regardless of whether they're online or in-store remains a distant goal for enterprises. Continue Reading
September 21, 2015 21 Sep'15
Considerations for buying the right CRM tool

By identifying your must-have features, you can select the right CRM tool you'll need in order to build your customer engagement strategy. Continue Reading
September 21, 2015 21 Sep'15
Dreamforce 2015 conference coverage

Salesforce continued to tout products such as Wave and Lightning at Dreamforce 2015 while also introducing users to new ones like its IoT and Health Clouds. Continue Reading
September 21, 2015 21 Sep'15
Airline personalizes the customer journey with Salesforce

Membership-based airline Surf Air wanted to better tailor its upselling and marketing to its customers, so it turned to Salesforce. Continue Reading
September 18, 2015 18 Sep'15
Microsoft-Salesforce partnership paves way for Salesforce IoT Cloud

The Microsoft-Salesforce partnership, which integrates Lightning with Office 365, is paving the way for a much bigger deal: IoT Cloud. Continue Reading
September 14, 2015 14 Sep'15
Will Salesforce Wave Analytics' upgrade be persuasive for users?

After a year on the market, Salesforce Wave, the BI platform, gets an upgrade. But there are continuing question marks about its value. Continue Reading
September 14, 2015 14 Sep'15
Challenges hinder Salesforce Lightning, Wave adoption

One year after they were released, users are looking before they leap into Salesforce Lightning and Salesforce Wave. What is crimping adoption? Continue Reading
September 09, 2015 09 Sep'15
What to expect from Microsoft Dynamics CRM 2015

Microsoft Dynamics CRM 2015 is a CRM platform that can be used by businesses of all sizes to manage all aspects of their B2B and B2C engagement strategies. Continue Reading
September 04, 2015 04 Sep'15
Keep consumers close with mobile location-based services

When stores first began setting up websites, customers suddenly had more flexibility. They could compare prices and make purchases without ever leaving the house. But the online experience didn't replace the in-store experience. And now tools like ... Continue Reading