• August 11, 2004 11 Aug'04

    ATG to acquire Primus

    ATG is hoping to create one of the largest online commerce and service software companies. According to one analyst, the acquisition will help the company "complete the loop" in the customer management lifecycle.  Continue Reading

  • August 11, 2004 11 Aug'04

    One-on-one with marketing guru Seth Godin

    Seth Godin thinks marketing is broken and that he can help fix it. Based on the success of his books, his readers obviously agree that he's the right guy for the job. Godin sold his interactive direct marketing firm to Yahoo in late 1998, then ...  Continue Reading

  • August 10, 2004 10 Aug'04

    Siebel's summer swoon

    It has been a rocky summer for Siebel's new CEO. So, is the CRM behemoth in for a rough ride or is this just a bump in the road?  Continue Reading

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