What is customer profiling?

Published: 30 Mar 2003

What does customer profiling mean? To analyze customer profiling, what data is needed ? Customer profiling is simply...

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the process of gathering key data about a firm's customers -- such as age, income, gender, education, and buying patterns. In theory, the more information you can gather about your customers, the better you can anticipate and cater to their needs. The output of this exercise is a segmented list of customers by category that can be used to produce targeted marketing messages, offers and/or products.

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progressive profiling Progressive profiling is a marketing technique that involves gradually collecting information about leads, or prospective customers, with iterative releases of forms asking questions intended to advance the sales cycle.

data profiling Data profiling is the process of examining, analyzing and reviewing data to collect statistics surrounding the quality and hygiene of the dataset.

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Predictive storage analytics added in Load DynamiX upgrade In hopes of appealing to more enterprises, Load DynamiX adds sensors and software features that capture I/O application workloads to analyze storage patterns.

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