What is the typical implementation cycle of an eCRM venture? Also, what are the roles involved at various stages?
A "typical implementation cycle" might look like this:
Project Initiation Phase: Business Analyst Defines project including costs, business problem, schedules
Project Kick-off Meeting: 1st Steering Committee Meeting (Key team members and stakeholders)
Requirements Phase: Business analysts defines requirements and assumptions (works with project team)
Vendor Analysis & Selection Phase: Business Analysis compares requirements to vendor solutions
Functional Requirements: Business and Systems Analysts produce functional/technical specs and prototypes
Pilot Phase: Prototype "rolled out" to limited project team for "proof of concept" and initial user acceptance testing
System Development: Developers build intended Phase 1 system
User Acceptance Testing: Project team tests system prior to deployment
System Rollout: Developers and Analysts rollout system and train users
Change Management: Analysts compile change requests from users and plan fixes, upgrades, and next release
Note: Timeframes for the above will vary greatly depending upon system complexity and organization size.
To learn more about implementation cycles, check out searchCRM's Best Web Links on Implementing CRM.
Dig Deeper on Customer loyalty and retention
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.