SFA vendors you might want to take a look at in the midmarket space include: Microsoft CRM, NetSuite, Salesforce.com and RightNow. The enterprise SFA space continues to shape-shift given Oracle's recent acquisitions, but vendors in this space include SAP and Oracle/Siebel.
Dig Deeper on Sales enablement tools
Related Q&A from Liz Roche
One reader asks, "Can you offer some suggestions on effective sales incentive programs for call center agents?" Read Liz Roche's advice on providing ... Continue Reading
Before you evaluate sales force automation (SFA) software, be sure to have good business requirements in place, Liz Roche cautions in this expert tip. Continue Reading
Lack of salesforce automation software adoption is the number one reason that SFA implementations don't meet expectations, says Liz Roche in this ... Continue Reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.