Problem solve Get help with specific problems with your technologies, process and projects.

Telecom industry churn rates

Do you think the concept of Customer lifetime value (CLV) applies well to the Telecom industry, especially on the wireline side, given the dynamics and changing nature of this industry? Have you seen instances where this has worked successfully in Telecom companies, not just for campaign management or outbound marketing, but also in the areas of providing differentiated customer treatments at various channels?
The answer is YES. Customers in the cable and wireless telecom industries are subject to higher rates of churn; however, they do have an estimated first life. Knowing their preferred media, messaging frequency, and desired content is equally important to having an understanding of the proportion of customer lifetime value which can be invested in these activities.

Dig Deeper on Customer loyalty and retention

Have a question for an expert?

Please add a title for your question

Get answers from a TechTarget expert on whatever's puzzling you.

You will be able to add details on the next page.

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.