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Offering the right customer appreciation tokens

I am looking for information on what kind of customer appreciation tokens to offer to current customers with an intent to build on loyalty and improve customer relations.

Currently, offering a magazine is under consideration, but we intend to conduct a test to find out if that is the best tool for building relationship, or if there are other options that are better.

This is for a consumer durable goods company, wherein re-purchase could have a 2-10 year cycle.

Thanks.
You'd be far better served to find out what customers see as positively leveraging the behavior you want. It may not be anything tangible (a 'tool' such as a magazine implies tangibility), but rather aspects of process, relationship, information, etc. Let them tell you rather than sending something that doesn't achieve your desired end.

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