For a detailed description of the Tesco ClubCard elements, check out the Tesco or the DunnHumby site. The most important component of the ClubCard program, however, is the data Tesco generates from it, enabling them to improve customer-related processes and open new lines of business. Click here for one of my SearchCRM articles which addresses this. Tesco is also featured as a case study insert in a two-part article I write for www.crmguru.com.
Dig Deeper on Customer loyalty and retention
Related Q&A from Michael Lowenstein
Find out if luxury retail stores should offer loyalty programs for their customers in this tip. Learn how some luxury retail brands build loyal ... Continue Reading
Get an experts take on raising the hurdle rates of a customer loyalty program and learn more about value-added benefits from Michael Lowenstein. Continue Reading
Learn a few ways to measure customer loyalty and find out about customer spend or "share of wallet," which expert Michael Lowenstein believes to be ... Continue Reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.