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Managing data

Implementing CRM often entails coping with huge volumes of data from many different sources. What are the big issues here? What strategies can you suggest for managing this data?
There are three major issues to pay close attention to:
1) Converting data from legacy applications
2) Specifying legacy system interfaces, and
3)Ongoing data validation between systems.
Each of these issues requires careful planning and analysis. Understand which applications are to be the "system of record" and the "system of entry". Define data validation and transformation rules. Finally, ensure that every data element is owned by a specific department. These aren't easy tasks, but they are essential to the success of every CRM project.

For more information on implementing CRM, check out searchCRM's Intro to Implementing CRM Best Web Links.


This was last published in July 2001

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