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Info on loyalty program member attraction compared to total customer base

Have you seen benchmarks or best practices on how many members a company's loyalty program attracts in relation to the company's total customer base? It would be nice to get some examples from B2C companies in retail, telecommunications, consumer electronics manufacturers, and airline loyalty programs.
There are worldwide examples available through a report published by The Wise Marketer (www.thewisemarketer.com). In the alternative, you can review details on the array of programs developed/reported on Frequency Marketing's Colloquy site.

FOR MORE INFORMATION:

Read this article on how to get your customer loyalty program right

This was last published in September 2004

Dig Deeper on Customer loyalty and retention

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