Problem solve Get help with specific problems with your technologies, process and projects.

Implementing a customer loyalty program with a road map

Expert Michael Lowenstein offers advice on building a road map for implementing a customer loyalty program.

I am implementing a loyalty program for a telecommunications provider in Indonesia. Do you suggest making a road map or business map when implementing a customer loyalty program? What are some common pitfalls during the implementation process?
I don't know exactly what this vertical industry -- telecommunications customers -- in Indonesia would identify as strategically differentiated value, i.e., either tangible or intangible benefits, that they'd want from a customer loyalty program.

However, to be safe as well as actionable, a road map for implementing a customer loyalty program ought to include:

  • Appropriate research for identifying the benefits
  • Testing them for prospective customer interest and effectiveness
  • Following up with further research once implemented to make certain that the loyalty program's benefits are working.

Dig Deeper on Customer loyalty and retention

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.