Problems we see include not looking at systems in place to start out with and potentially leveraging something that already exists, over-buying (licenses, functionality, capacity, etc.), not allocating the resources to use it effectively, never getting to the "Phase 2" functionality, not making process changes to get the most out of technology, and failing to help the users see the benefits and make changes.
There are a multitude of reasons companies don't get the full "bang for their buck." To compound it, few companies follow up on their ROI analysis after implementation to be sure they have achieved their goals, and to look for further optimization opportunities. With the types of technologies on company's radars today, I think these issues could get worse.
Some critical success factors to fully utilize technology are:
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