The question I am looking to answer in measurable terms is: How can we predict (quantify) the ROI that this customer...
loyalty program will likely bring?
1. Increase in the average number of purchases from existing customers.
2. Increase in the average deal size of purchases from existing customers.
3. Increase in new customer referrals from existing customers.
4. Reduction in customer attrition (for subscription type services).
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