Several of the above companies are executing strong "inside-out" customer advocacy programs. For example, the profitable growth of Harley-Davidson has been largely based on the company's lifestyle appeal through Harley Owners Group (H.O.G.) clubs. New owners get their first year of membership for free, and half of the members attend Harley-Davidson events and rallies at least once per year. Another company on the list, Commerce Bank, has worked hard to build a customer-centric culture, and has developed programs (i.e. the WOW Zone) aimed at building family-based relationships.
Dig Deeper on Customer loyalty and retention
Related Q&A from Michael Lowenstein
Find out if luxury retail stores should offer loyalty programs for their customers in this tip. Learn how some luxury retail brands build loyal ... Continue Reading
Get an experts take on raising the hurdle rates of a customer loyalty program and learn more about value-added benefits from Michael Lowenstein. Continue Reading
Learn a few ways to measure customer loyalty and find out about customer spend or "share of wallet," which expert Michael Lowenstein believes to be ... Continue Reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.