All these trends force marketers to rethink the way they engage and interact with their customers. More than ever before, today's marketers need to make sure that their marketing offer is fully backed by an organization that is ready to deliver on the promise.
Dig Deeper on Customer relationship management (CRM)
Related Q&A from Lior Arussy
Find out the best way to use a customer segmentation strategy to design a retention model that allows you to hold onto current customers and provide ... Continue Reading
Learn about the role of the performance measurement analyst and their responsibilities, including establishing the right metrics to measure the ... Continue Reading
Learn four steps to take when downgrading customer status and altering the customer tier, including offers that might build customer loyalty again. Continue Reading