The standard you choose to measurer yourself with is critical as well. Some organizations settle for a five out of 10 point scale, others will demand excellence and will consider anything below eight as a failure. Lastly, incentives do not skew results. They are used to entice people to respond. You may use incentives if you see that you are not getting sufficient results. Do one trial with incentives and one without and compare the results.
Dig Deeper on Customer experience (CX) management
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