Customer loyalty programs for Internet Service Providers (ISPs)
CRM expert Michael Lowenstein answers a reader question about customer loyalty programs for Internet Service Providers (ISPs).
My suggestion is to review ISP material in sources like Frequency Marketing's Colloquy archives or obtain The Customer...
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Loyalty Report, a compendium published by The Wise Marketer.
Also take a look at this article from CLEC marketing that discusses telecom-specific loyalty solutions, focusing on one company that created a loyalty program that encourages customers to accrue points through spending, upgrading and referring new customers. The company allowed points to be redeemed for a range of rewards.