Problem solve
Get help with specific problems with your technologies, process and projects.
Customer loyalty programs for Internet Service Providers (ISPs)
CRM expert Michael Lowenstein answers a reader question about customer loyalty programs for Internet Service Providers (ISPs).
Do you know of a successful loyalty program at an Internet Service Provider (ISP)? What is the best approach to a loyalty program for ISPs?
Several
ISPs have created loyalty-like programs, though their principal approach is to
bundle services for customer value-add. These programs might simply offer a discount to customers who buy a package with more than one product or service, or add another service to their existing plan at a discount. Or, companies might create "enforced loyalty" through required long-term contracts.
My suggestion is to review ISP material in sources like Frequency Marketing's Colloquy archives or obtain The Customer...
Continue Reading This Article
Enjoy this article as well as all of our content, including E-Guides, news, tips and more.
Step 2 of 2:
Loyalty Report, a compendium published by The Wise Marketer.
Also take a look at this article from CLEC marketing that discusses telecom-specific loyalty solutions, focusing on one company that created a loyalty program that encourages customers to accrue points through spending, upgrading and referring new customers. The company allowed points to be redeemed for a range of rewards.
Dig Deeper on Microsoft Dynamics CRM
-
![]()
Transactional vs. relationship marketing: Key differences
By: Demetra Edwards
-
![]()
6 customer retention best practices for businesses to heed
By: Sarah Amsler
-
![]()
Key strategies to build and monitor customer loyalty and trust
By: Andrew Froehlich
-
![]()
Top 3 ways to increase engagement in e-commerce
By: Demetra Edwards
