Customer loyalty programs for Internet Service Providers (ISPs)

Do you know of a successful loyalty program at an Internet Service Provider (ISP)? What is the best approach to a loyalty program for ISPs?

Several ISPs have created loyalty-like programs, though their principal approach is to bundle services for customer value-add. These programs might simply offer a discount to customers who buy a package with more than one product or service, or add another service to their existing plan at a discount. Or, companies might create "enforced loyalty" through required long-term contracts.

My suggestion is to review ISP material in sources like Frequency Marketing's Colloquy archives or obtain The Customer...

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Loyalty Report, a compendium published by The Wise Marketer.

Also take a look at this article from CLEC marketing that discusses telecom-specific loyalty solutions, focusing on one company that created a loyalty program that encourages customers to accrue points through spending, upgrading and referring new customers. The company allowed points to be redeemed for a range of rewards.

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customer loyalty Customer loyalty is an adherence between a customer and a brand that causes the customer to make repeat purchases.

Loyalty rewards program fuels convenience store's CX Since launching a loyalty rewards program last year, convenience store and gas station Yesway has driven 45.2% of loyalty members from the pump to the store.

Customer insight at center of positive customer experience Creating a unified multichannel customer experience is a top priority, according to a recent survey. But real-time decision making from multiple sources can still be a challenge.

Loyalty programs good, observers say, but customer service must lead With many companies turning to loyalty programs to lure new customers and retain existing ones, experts note that the best programs are built on a solid customer service foundation.

Expand loyalty programs to reward social activity Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe?

VMware offers discount program through partners VMware is offering a discount program, called the Volume Purchasing Program, that partners can use to increase customer loyalty and improve ROI.

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