Like any other B2B/B2C product or service, perception of value must be measured and interpreted. Storage area networks (SANs) are no different. Customers will, at minimum, evaluate tangible market performance characteristics on the basis of their desirability in use; however, the intangible elements of delivery (information availability, brand equity, service/support, etc.) are of equal or greater importance. Their leveraging effect on customer loyalty has to be determined through appropriate research and modeling.
Dig Deeper on Topics Archive
Related Q&A from Michael Lowenstein
Find out if luxury retail stores should offer loyalty programs for their customers in this tip. Learn how some luxury retail brands build loyal ... Continue Reading
Get an experts take on raising the hurdle rates of a customer loyalty program and learn more about value-added benefits from Michael Lowenstein. Continue Reading
Learn a few ways to measure customer loyalty and find out about customer spend or "share of wallet," which expert Michael Lowenstein believes to be ... Continue Reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.