CRM grew out of the sales and marketing systems environment of the mid to late 1980's. It evolved from the early Sales Force Automation market. Users needed a more strategic and broader reaching platform for managing customer interactions and customer information across the enterprise. The industry responded with CRM. Some might say that the CRM industry is still trying to hit the CRM requirements nail on it's head.
Dig Deeper on Customer relationship management (CRM)
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.