Your question about "the best software development lifecycle model for the deployment of a CRM project" is a tough one to answer without knowing more about your situation. Nonetheless, I will attempt to provide some direction. Given the high reported CRM failure rates, I would argue that the best model would deliver fast results and simple features & functions to the most valuable users and would address the greatest CRM challenge first. They key to success is to provide a high-value working proof of concept to the most critical users as quickly as possible. As they say, "don't try to boil the ocean". This approach must be combined with a clear and convincing message that explains how and when additional functions, features, and users will be added. Then communicate your successes, learn quickly from mistakes, and keep moving forward.
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