Additionally, I would remember that the competition for most sports teams is geography, not other teams in other cities. For example, the Arizona State Sun Devils who have a great CRM program have to compete with the University of Arizona, Phoenix Suns, and Arizona Diamondbacks among others for Arizona sports dollars which most people see as discretionary income. They don't compete off the field with other PAC-10 teams. On the field, of course, its another matter. But remember what might sound like a truism. What goes on on the field is entirely distinct from what goes on off the field. All the implications are critical to CRM as a business initiative. Finally, characteristically, you have to strip the aura of a sports team for the purposes of a proposal. As much as I love the Yankees and see them as a huge entity, much of that IS Aura and Mystique. They are a $280,000,000 enterprise, smaller than many of my clients. They may feel divine to me but they are a midsized company in a big venue of other midsized companies. They need to be thought of as that midsized company. I hope that helps.
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