Isn't analytical CRM just an extension of BI, and do you think that the two will eventually merge or at least live under the same platform so that managers can see and correlate both business and customer valuable information through the same application?
Analytical CRM is a segment of BI. Many already use the terms synonymously and opportunistically. It's hard to tell where one stops and another begins across the vendor offerings, although BI spans analytics of more than customers. Better analytical CRM does not operate in a vacuum only on customer data, but it operates on product, transaction, channel, promotion, and other data as well. This common platform is the data warehouse where many applications access.
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