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Connecting the empathy dots. Bridging the gaps on the path to customer service excellence

Trying times increase customer service expectations. Additional empathy is required on top of solving the customer’s issues as quickly as possible.

But how are companies doing more than simply providing a bigger smile? And how are they rethinking self-service to deliver care and kindness, as well?

Watch this thought-provoking discussion with innovator and influencer Paul Greenberg, President of The 56 Group. We explore his theories on the greater need for customer empathy and how connected workflow technologies can help companies deliver the more efficient types of engagement customers value most. In this webinar, you’ll learn:

  • The differences between humanization and personalization
  • Why more than just a friendly voice is important – live and automated
  • Ways that organizations are evolving to deliver more valuable service

Empathy-focused companies are exceeding customer care expectations in the midst of crisis. Attend this webinar to find out how your organization can deliver kinder, more valuable, customer experiences.

Featured speakers:
Paul Greenberg, managing principal, The 56 Group, LLC
Paul Selby, product marketing director, Customer Workflows, ServiceNow

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