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Oracle CDP moves beyond marketing data

As digital advertising and marketing leaders dig in on the importance of the CDP, others aren't so sure they need yet another tool to support and secure customer data.


Salesforce adds Einstein AI to search functionality

Salesforce will add Einstein AI to its cloud search functionality in hopes of better assessing context, personalization and reducing false hits for end-user queries.


How can customer relationship metrics benefit CX?

Companies often look at customer relationship metrics to determine how customers feel about a brand. Here are examples of how to obtain and use information to qualify customer relationships.


Oracle CX Unity goes live, adds voice to digital assistant

As Oracle CX Unity arrives, analysts debate whether it will be an upsell to current Oracle customers, or a challenger to Adobe, Salesforce and SAP CX platforms.

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    Evolving contact center services reshape engagement strategies

    As consumer expectations increase the need for more satisfying omnichannel engagements, the role of the contact center takes on greater importance and complexity.

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    social media influence

    Social media influence is a marketing term that describes an individual’s ability to affect other people's thinking in a social online community.

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    Understand the 5 types of autodialers

    Some people don't know that a predictive dialer is a type of autodialer. There are, in fact, five broad categories of autodialers contact centers need to know about.

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