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The contact center of the future is here

What started as a call center phone bank has morphed into a multipurpose operation aided by AI. This guide explores the contact center as it evolves into a critical CX force.

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Adobe's Marketo-Magento staff merger reveals midmarket push

Adobe positions itself for the midmarket in the year following the acquisitions of marketing automation platform Marketo and e-commerce platform Magento.

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Best practices for initiating chatbot-to-human handoff

Customers can become frustrated with chatbots, so it is important for contact centers to design AI that can recognize this and perform a timely handoff to live agents.

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A strong CX technology spending plan can bring big returns

The telephone won't cut it anymore. Customers expect digital services, and businesses need to think about spending more to update CX technology. It pays off in the long run.

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