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CoreMedia launches Content Cloud-Marketing Connector

CoreMedia Content Cloud-Marketing Connector enables omnichannel content creation. It also gives customers access to CoreMedia Content Cloud content management capabilities.

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Heat incorporates AI in advertising, predicts user trends

Heat's AI-based advertising platform uses algorithms to gather and analyze customer data and then predict social trends up to 72 hours before they peak, according to the vendor.

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Dueling Adobe, Oracle CDPs vie for marketers' mindshare

The customer data platform market continues to simmer as large vendors such as Oracle, Adobe, SAP and Salesforce rush to catch up to smaller, more nimble CDP competitors.

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Effective uses of AI in marketing automation

AI is beneficial in many marketing automation processes. Organizations use the technology in chatbots, personalization, voice and visual search, frequency optimization and more.

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