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How to create customer profiles with examples

Creating customer profiles gives brands a deep understand of their customers' needs and behaviors and results in more successful marketing strategies. Here are steps to get started.

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Find the right CXM product in this in-depth roundup

Take a look at these in-depth roundups that detail the leading products that help companies manage their customer experience, as well as their notable features and buying options.

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What positions are on a content team?

There are a number of people involved in business content marketing teams. Some of those roles include content managers, content strategists and content creators.

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The importance of customer experience management

There are many benefits of a customer experience management strategy, including a reduced customer churn rate, lower marketing costs and improved crisis management.

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Customer Experience Basics

  • Get Started

    How to create customer profiles with examples

    Creating customer profiles gives brands a deep understand of their customers' needs and behaviors and results in more successful marketing strategies. Here are steps to get started.

  • Get Started

    What positions are on a content team?

    There are a number of people involved in business content marketing teams. Some of those roles include content managers, content strategists and content creators.

  • Get Started

    The importance of customer experience management

    There are many benefits of a customer experience management strategy, including a reduced customer churn rate, lower marketing costs and improved crisis management.

View All Get Started

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  • Customer data privacy and security

    Voice biometrics for CX detects customer age, fraud

    As of now, Nuance voice age-detection features are for security teams that want to prevent fraud and to route service calls. Analyst sees potential for marketing personalization.

  • Customer relationship management (CRM)

    Zendesk CRM adds email automation features

    The Zendesk Sell CRM platform adds email automation features for customer engagement as the pandemic cuts off sales rep users' access to in-person customer meetings.

  • Marketing software and platforms

    Act-On now a growth marketing platform, launches upgrades

    Act-On's product upgrades include a partnership with Zapier and enhancements to SMS and email messaging to customers, as well as new creation tools for edits on landing pages.

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