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Upland Software acquires BlueVenn marketing automation CDP

Upland Software buys BlueVenn customer data platform for $54.3 million in cash, adding to Upland's growing cloud platform of marketing and analytics apps.

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Salesforce tackles B2B rebate management automation

Salesforce's tool for manufacturer rebates may have applications in other verticals, as it automates typically spreadsheet-driven processes.

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Microsoft Dynamics 365 adds customer journey orchestration

Dynamics 365 users in marketing and sales get CX features forged from the pandemic economy that enable one-to-one digital experiences.

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The future of personalization in marketing

One-size-fits-all messaging doesn't cut it anymore when it comes to CX. Companies need to personalize their experiences to keep up with the competition.

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