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Salesforce Vlocity acquisition to aid vertical CRM integrations

As Salesforce co-CEO Keith Block steps down, the CRM vendor acquires Vlocity to spur growth in healthcare, energy, media, government, financial services and insurance.

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5 terms to know before creating a sales enablement strategy

Sales enablement is important for companies to drive efficiency, maintain customer satisfaction and stay organized. Sales enablement uses different tools and strategies to do this.

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Salesforce salary survey shows increase in Trailhead use

The annual Mason Frank International survey shows the top two Salesforce certifications are administrator and platform app builder. Trailhead use has also increased.

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4 digital marketing best practices for businesses

Some digital marketing strategies for reaching customers include creating empathy and trust in marketing campaigns, personalizing content and having an omnichannel presence.

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