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Education Cloud updates enhance student engagement
New Salesforce.org Education Cloud features assist with degree planning, setting up adviser appointments and getting a more well-rounded view of students.
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Microsoft CDP helps businesses unify customer data
Microsoft Dynamics 365 Customer Insights takes data from disparate sales, service and marketing systems to bring it all into one golden record of the customer.
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Salesforce Dreamforce 2019 news, events and highlights
Dreamforce 2019, Nov. 19 to 22 in San Francisco, promises a variety of announcements and events. Follow this guide for all the happenings during the conference.
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Why AppExchange is winning over Salesforce customers
Salesforce customers are turning to the AppExchange to supplement their CRM function. Many find AppExchange tools to be more cost-effective and to integrate better with the CRM.
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Customer data management (3) +
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Customer experience (CX) management (7) +
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Digital experience management
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Marketing software and platforms (3) +
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Sales technology (2) +
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
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Don Fluckinger asks:
Will the Adobe Experience Platform CDP take the place of the CDP you're already using? Why or why not?
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BOPUS (buy online, pick up in-store)
BOPUS -- or buy online, pick up in-store -- is a business model that allows consumers to shop and place orders online and then pick up their purchases in the brick-and-mortar store, often within the same day.
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Microsoft CDP helps businesses unify customer data
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Upland Software extends its portfolio with CRO tool Altify
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C/4HANA migration can be successful with planning
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Problem Solve
Einstein Vision sinks teeth into shark recognition
Using drones and a modified version of Salesforce's Einstein Vision, marine biologists at the University of California, Santa Barbara, can track and identify great white sharks.
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Applying AI analytics to consumers ups conversion rates
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Create effective chatbot scripts with these tips
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Cloud contact center platform migration not the easiest
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Why AppExchange is winning over Salesforce customers
Salesforce customers are turning to the AppExchange to supplement their CRM function. Many find AppExchange tools to be more cost-effective and to integrate better with the CRM.
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Follow these tips for influencer marketing campaigns
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Benefits of migrating CX apps to the cloud
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A strong CX technology spending plan can bring big returns
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E-Handbook | September 2019
Evolving contact center services reshape engagement strategies
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E-Handbook | August 2019
The art and science of digital experience management strategies
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E-Handbook | July 2019
AI converts consumer analytics into potent sales weapons
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Buyer's Handbook | May 2019
Customer experience management enhances branding and success
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Buyer's Handbook | April 2019
How to choose marketing automation software
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Customer Experience Basics
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BOPUS (buy online, pick up in-store)
BOPUS -- or buy online, pick up in-store -- is a business model that allows consumers to shop and place orders online and then pick up their purchases in the brick-and-mortar store, often within the same day.
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Get Started
real-time analytics
Real-time analytics is the use of data and related resources for analysis as soon as it enters the system.
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Get Started
These are the ABCs of marketing in the digital age
Audience understanding, behavior analysis, marketing convergence and accessible design are the ABCs of marketing in the digital age, according to Microsoft's Purna Virji.
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Problem Solve
Cloud contact center platform migration not the easiest
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Customer data management
Adobe Experience Platform CDP adds marketer-friendly features
Adobe adds features for non-IT marketing users to more easily deploy the Adobe Experience Platform CDP. Photoshop-like layering tools for data sets, previewed earlier this year, go live.
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Salesforce CRM
Education Cloud updates enhance student engagement
New Salesforce.org Education Cloud features assist with degree planning, setting up adviser appointments and getting a more well-rounded view of students.
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Sales enablement tools
Upland Software extends its portfolio with CRO tool Altify
Features offered by Altify include analytics with Salesforce Einstein and Tableau, relationship map visualizations and integrations with applications in the CRO tool ecosystem.