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CDP vs. marketing automation: What's the difference?

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Adobe Experience Platform, Oracle CX add CDP connections

Adobe bridges its CDP with Experience Cloud apps as well as third-party apps such as Salesforce. Oracle adds privacy compliance tools to its CDP stack and deepens hooks into Eloqua.

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6 customer retention best practices for businesses to heed

Customer retention is essential to an organization's success, so it's important to keep customers educated, engaged and feeling as though they're part of the business family.

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21 lead generation tools to fill the sales funnel

While live events are on hiatus, there are other tools that businesses can use to generate sales leads, such as email tracking, marketing automation and social media.

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Sales funnel vs. flywheel: How sales and marketing has evolved

The sales funnel is evolving into a more customer-centric approach named the flywheel. These processes approach sales and marketing differently, but both are useful.

Topics Covered

Customer data management (3) +
Customer experience (CX) management (7) +
Customer relationship management (CRM) (6) +
Customer service technology (5) +
Digital experience management
E-Commerce (2) +
- E-commerce platforms & strategies
- Social commerce
Marketing software and platforms (3) +
Sales technology (2) +
- AI for sales
- Sales enablement tools

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Download this asset to understand the top 10 SaaS deal "gotchas" that can result in surprise charges, built-in cost hikes, audit exposure and double paying for the same license or functionality, SaaS traps that tip leverage to the vendor right from the get-go, and more.

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Featured Authors

Don Fluckinger
Senior News Writer

Sep 29, 2020 Adobe Experience Platform, Oracle CX add CDP connections
Sarah Amsler
Site Editor

Sep 28, 2020 6 customer retention best practices for businesses to heed
Griffin LaFleur
Independent consultant

Sep 25, 2020 Sales funnel vs. flywheel: How sales and marketing has evolved
Demetra Edwards
Associate Site Editor

Sep 16, 2020 Customer success vs. customer support: What's the difference?
Scott Sachs
SJS Solutions

Sep 08, 2020 Evaluate call center outsourcing costs and benefits
Robin Gareiss
Nemertes Research

Aug 31, 2020 How video chat improves customer service and engagement

Margaret Rouse asks:

How do you use speech recognition in your day-to-day life?

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6 customer retention best practices for businesses to heed

Customer retention is essential to an organization's success, so it's important to keep customers educated, engaged and feeling as though they're part of the business family.
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Problem Solve

How to calculate call center utilization rates

Call center utilization rates provide managers with information about agent productivity, and businesses can use these rates to calculate efficiency of agents.
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CRM (customer relationship management)

Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
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Pro+ CustomerExperience Downloads

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E-Handbook | March 2020

Personalized digital experiences for customers begin at home
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E-Handbook | March 2020

Contact center workforce management keeps pace with consumers
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E-Handbook | March 2020

Contact center AI opens new frontiers for customer engagements
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E-Handbook | September 2019

Evolving contact center services reshape engagement strategies
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E-Handbook | August 2019

The art and science of digital experience management strategies
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Customer Experience Basics

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CRM (customer relationship management)

Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
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speech recognition

Speech recognition, or speech-to-text, is the ability for a machine or program to identify words spoken aloud and convert them into readable text.
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The importance of personalized experience in CX

Musa Hanhan breaks down the three stages of customer experience and explains why personalized experiences offer companies the best chance at customer retention.

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Multimedia

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2019 is biggest Salesforce acquisitions year yet
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Destroy your overcomplicated CX strategy like a punk
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Cloud contact center platform migration not the easiest

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Customer analytics

Adobe Experience Platform, Oracle CX add CDP connections

Adobe bridges its CDP with Experience Cloud apps as well as third-party apps such as Salesforce. Oracle adds privacy compliance tools to its CDP stack and deepens hooks into Eloqua.
Customer data integration

Salesforce delivers CDP, DXP and sales meeting tools

Salesforce drops a customer data platform, new virtual sales meeting tools and makes the case for its own Experience Cloud to give users an Adobe alternate.
Customer relationship management (CRM)

HubSpot CRM gets enterprise makeover

HubSpot might not yet frighten Salesforce with its competing platform, which now includes enterprise CRM, but the company definitely pushes upmarket with its latest offering.