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Oracle CDP moves beyond marketing data
As digital advertising and marketing leaders dig in on the importance of the CDP, others aren't so sure they need yet another tool to support and secure customer data.
News
Salesforce adds Einstein AI to search functionality
Salesforce will add Einstein AI to its cloud search functionality in hopes of better assessing context, personalization and reducing false hits for end-user queries.
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How can customer relationship metrics benefit CX?
Companies often look at customer relationship metrics to determine how customers feel about a brand. Here are examples of how to obtain and use information to qualify customer relationships.
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Oracle CX Unity goes live, adds voice to digital assistant
As Oracle CX Unity arrives, analysts debate whether it will be an upsell to current Oracle customers, or a challenger to Adobe, Salesforce and SAP CX platforms.
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Customer data management (3) +
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Customer experience (CX) management (7) +
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Customer relationship management (CRM) (6) +
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Customer service technology (5) +
Digital experience management
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E-Commerce (2) +
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Marketing software and platforms (3) +
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Sales technology (2) +
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
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Don Fluckinger asks:
What is your opinion of the current Salesforce search functionality, and what do you believe Einstein AI will add, if anything?
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AI-enabled analytics key to delivering exceptional CX
AI can be a powerful tool to analyze large amounts of customer data and improve CX. Here are some areas in which AI can be of assistance in your organization.
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How can customer relationship metrics benefit CX?
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Nectar launches Customer Experience Assurance platform
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Things to keep in mind when collecting customer data
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Problem Solve
Applying AI analytics to consumers ups conversion rates
With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates.
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Create effective chatbot scripts with these tips
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Cloud contact center platform migration not the easiest
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10 ways to boost the customer experience
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Manage
Customer upselling adds dimension to contact centers
AI, analytics and customer service technologies can predict behavior and secure brand loyalty, but generating impulse buys adds a new ROI wrinkle to the evolving contact center.
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Building a Salesforce app in 4 steps
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Digital CX technology to help build a winning strategy
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The art and science of digital experience management strategies
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E-Handbook | September 2019
Evolving contact center services reshape engagement strategies
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E-Handbook | August 2019
The art and science of digital experience management strategies
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E-Handbook | July 2019
AI converts consumer analytics into potent sales weapons
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Buyer's Handbook | May 2019
Customer experience management enhances branding and success
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Buyer's Handbook | April 2019
How to choose marketing automation software
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Customer Experience Basics
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Evolving contact center services reshape engagement strategies
As consumer expectations increase the need for more satisfying omnichannel engagements, the role of the contact center takes on greater importance and complexity.
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Get Started
social media influence
Social media influence is a marketing term that describes an individual’s ability to affect other people's thinking in a social online community.
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Understand the 5 types of autodialers
Some people don't know that a predictive dialer is a type of autodialer. There are, in fact, five broad categories of autodialers contact centers need to know about.
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Customer experience (CX) management
Oracle CDP moves beyond marketing data
As digital advertising and marketing leaders dig in on the importance of the CDP, others aren't so sure they need yet another tool to support and secure customer data.
-
Salesforce CRM
Salesforce adds Einstein AI to search functionality
Salesforce will add Einstein AI to its cloud search functionality in hopes of better assessing context, personalization and reducing false hits for end-user queries.
-
Oracle CRM
Oracle CX Unity goes live, adds voice to digital assistant
As Oracle CX Unity arrives, analysts debate whether it will be an upsell to current Oracle customers, or a challenger to Adobe, Salesforce and SAP CX platforms.