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Adobe Experience Platform, Oracle CX add CDP connections

Adobe bridges its CDP with Experience Cloud apps as well as third-party apps such as Salesforce. Oracle adds privacy compliance tools to its CDP stack and deepens hooks into Eloqua.

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6 customer retention best practices for businesses to heed

Customer retention is essential to an organization's success, so it's important to keep customers educated, engaged and feeling as though they're part of the business family.

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21 lead generation tools to fill the sales funnel

While live events are on hiatus, there are other tools that businesses can use to generate sales leads, such as email tracking, marketing automation and social media.

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Sales funnel vs. flywheel: How sales and marketing has evolved

The sales funnel is evolving into a more customer-centric approach named the flywheel. These processes approach sales and marketing differently, but both are useful.

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Customer Experience Basics

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    CRM (customer relationship management)

    Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.

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    speech recognition

    Speech recognition, or speech-to-text, is the ability for a machine or program to identify words spoken aloud and convert them into readable text.

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    The importance of personalized experience in CX

    Musa Hanhan breaks down the three stages of customer experience and explains why personalized experiences offer companies the best chance at customer retention.

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    Adobe Experience Platform, Oracle CX add CDP connections

    Adobe bridges its CDP with Experience Cloud apps as well as third-party apps such as Salesforce. Oracle adds privacy compliance tools to its CDP stack and deepens hooks into Eloqua.

  • Customer data integration

    Salesforce delivers CDP, DXP and sales meeting tools

    Salesforce drops a customer data platform, new virtual sales meeting tools and makes the case for its own Experience Cloud to give users an Adobe alternate.

  • Customer relationship management (CRM)

    HubSpot CRM gets enterprise makeover

    HubSpot might not yet frighten Salesforce with its competing platform, which now includes enterprise CRM, but the company definitely pushes upmarket with its latest offering.

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