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Education Cloud updates enhance student engagement

New Salesforce.org Education Cloud features assist with degree planning, setting up adviser appointments and getting a more well-rounded view of students.

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Microsoft CDP helps businesses unify customer data

Microsoft Dynamics 365 Customer Insights takes data from disparate sales, service and marketing systems to bring it all into one golden record of the customer.

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Salesforce Dreamforce 2019 news, events and highlights

Dreamforce 2019, Nov. 19 to 22 in San Francisco, promises a variety of announcements and events. Follow this guide for all the happenings during the conference.

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Why AppExchange is winning over Salesforce customers

Salesforce customers are turning to the AppExchange to supplement their CRM function. Many find AppExchange tools to be more cost-effective and to integrate better with the CRM.

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Customer Experience Basics

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    BOPUS (buy online, pick up in-store)

    BOPUS -- or buy online, pick up in-store -- is a business model that allows consumers to shop and place orders online and then pick up their purchases in the brick-and-mortar store, often within the same day.

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    real-time analytics

    Real-time analytics is the use of data and related resources for analysis as soon as it enters the system.

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    These are the ABCs of marketing in the digital age

    Audience understanding, behavior analysis, marketing convergence and accessible design are the ABCs of marketing in the digital age, according to Microsoft's Purna Virji.

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