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How to create customer profiles with examples
Creating customer profiles gives brands a deep understand of their customers' needs and behaviors and results in more successful marketing strategies. Here are steps to get started.
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Find the right CXM product in this in-depth roundup
Take a look at these in-depth roundups that detail the leading products that help companies manage their customer experience, as well as their notable features and buying options.
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What positions are on a content team?
There are a number of people involved in business content marketing teams. Some of those roles include content managers, content strategists and content creators.
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The importance of customer experience management
There are many benefits of a customer experience management strategy, including a reduced customer churn rate, lower marketing costs and improved crisis management.
Topics Covered
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Customer data management (3) +
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Customer experience (CX) management (7) +
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Customer relationship management (CRM) (6) +
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Customer service technology (5) +
Digital experience management
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E-Commerce (2) +
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Marketing software and platforms (3) +
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Sales technology (2) +
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Find Solutions For Your Project
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Evaluate
Find the right CXM product in this in-depth roundup
Take a look at these in-depth roundups that detail the leading products that help companies manage their customer experience, as well as their notable features and buying options.
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Benefits of moving to a cloud contact center
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As stores reopen, e-commerce is king in luxury retail
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Why hyper-personalization is an essential marketing strategy
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Problem Solve
8 barriers to effective CX initiatives
There are many barriers to effective CX initiatives, but most revolve around communication on both the consumer and enterprise sides of the equation.
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CEM vs. CRM: Which platform is best for your business?
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Role of a CRM manager vs. customer relationship manager
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10 ways to boost the customer experience
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Manage
How to create customer profiles with examples
Creating customer profiles gives brands a deep understand of their customers' needs and behaviors and results in more successful marketing strategies. Here are steps to get started.
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Best practices for call center monitoring
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How to gather and evaluate customer sentiment
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5 customer journey phases for businesses to understand
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E-Handbook | March 2020
Personalized digital experiences for customers begin at home
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E-Handbook | March 2020
Contact center workforce management keeps pace with consumers
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E-Handbook | March 2020
Contact center AI opens new frontiers for customer engagements
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E-Handbook | September 2019
Evolving contact center services reshape engagement strategies
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E-Handbook | August 2019
The art and science of digital experience management strategies
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Customer Experience Basics
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Get Started
How to create customer profiles with examples
Creating customer profiles gives brands a deep understand of their customers' needs and behaviors and results in more successful marketing strategies. Here are steps to get started.
-
Get Started
What positions are on a content team?
There are a number of people involved in business content marketing teams. Some of those roles include content managers, content strategists and content creators.
-
Get Started
The importance of customer experience management
There are many benefits of a customer experience management strategy, including a reduced customer churn rate, lower marketing costs and improved crisis management.
Multimedia
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Problem Solve
Cloud contact center platform migration not the easiest
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News
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Customer data privacy and security
Voice biometrics for CX detects customer age, fraud
As of now, Nuance voice age-detection features are for security teams that want to prevent fraud and to route service calls. Analyst sees potential for marketing personalization.
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Customer relationship management (CRM)
Zendesk CRM adds email automation features
The Zendesk Sell CRM platform adds email automation features for customer engagement as the pandemic cuts off sales rep users' access to in-person customer meetings.
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Marketing software and platforms
Act-On now a growth marketing platform, launches upgrades
Act-On's product upgrades include a partnership with Zapier and enhancements to SMS and email messaging to customers, as well as new creation tools for edits on landing pages.