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Salesforce Vlocity acquisition to aid vertical CRM integrations
As Salesforce co-CEO Keith Block steps down, the CRM vendor acquires Vlocity to spur growth in healthcare, energy, media, government, financial services and insurance.
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5 terms to know before creating a sales enablement strategy
Sales enablement is important for companies to drive efficiency, maintain customer satisfaction and stay organized. Sales enablement uses different tools and strategies to do this.
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Salesforce salary survey shows increase in Trailhead use
The annual Mason Frank International survey shows the top two Salesforce certifications are administrator and platform app builder. Trailhead use has also increased.
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4 digital marketing best practices for businesses
Some digital marketing strategies for reaching customers include creating empathy and trust in marketing campaigns, personalizing content and having an omnichannel presence.
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Customer data management (3) +
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Customer experience (CX) management (7) +
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Customer relationship management (CRM) (6) +
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Customer service technology (5) +
Digital experience management
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E-Commerce (2) +
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Marketing software and platforms (3) +
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Sales technology (2) +
Download Now: Learn CX Strategies from Leading Brands
Here’s a recent report from Worldwide Business Research (WBR) that explores how Netflix’s commitment to personalization is impacting customer expectations, Nike is turning data into unrivaled customer experiences, Wendy’s is driving customer experience through digital, and more.
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Salesforce salary survey shows increase in Trailhead use
The annual Mason Frank International survey shows the top two Salesforce certifications are administrator and platform app builder. Trailhead use has also increased.
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4 digital marketing best practices for businesses
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The contact center of the future is here
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How does AI in sales improve staff performance?
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Problem Solve
Einstein Vision sinks teeth into shark recognition
Using drones and a modified version of Salesforce's Einstein Vision, marine biologists at the University of California, Santa Barbara, can track and identify great white sharks.
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Applying AI analytics to consumers ups conversion rates
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Create effective chatbot scripts with these tips
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Cloud contact center platform migration not the easiest
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3 ways that AI can boost customer experience
Incorporating AI in customer interactions enables companies to provide great service, fast. Learn about how businesses can use AI-enabled technology to improve CX.
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Best practices for using AI-enabled self-service
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CXOs require tenacity, cross-departmental influence
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5 tips for an effective marketing automation implementation
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E-Handbook | September 2019
Evolving contact center services reshape engagement strategies
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E-Handbook | August 2019
The art and science of digital experience management strategies
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E-Handbook | July 2019
AI converts consumer analytics into potent sales weapons
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Buyer's Handbook | May 2019
Customer experience management enhances branding and success
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Buyer's Handbook | April 2019
How to choose marketing automation software
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Customer Experience Basics
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Get Started
5 terms to know before creating a sales enablement strategy
Sales enablement is important for companies to drive efficiency, maintain customer satisfaction and stay organized. Sales enablement uses different tools and strategies to do this.
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Get Started
The contact center of the future is here
What started as a call center phone bank has morphed into a multipurpose operation aided by AI. This guide explores the contact center as it evolves into a critical CX force.
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Get Started
5 tips for an effective marketing automation implementation
Successful marketing automation implementations require steps beyond those that go into the usual technology rollouts. Here are some tips to help businesses along the way.
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Cloud contact center platform migration not the easiest
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Marketing automation
Aprimo partners with Templafy on digital asset management
The Aprimo Connector for Microsoft Office allows users to streamline data assets through a Templafy connector to applications like PowerPoint and Word.
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Salesforce CRM
Salesforce Vlocity acquisition to aid vertical CRM integrations
As Salesforce so-CEO Keith Block steps down, the CRM vendor acquires Vlocity to spur growth in healthcare, energy, media, government, financial services and insurance.
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Salesforce CRM
Salesforce Sydney event moves online amid coronavirus concerns
As coronavirus spreads, Salesforce changed its March 4 live World Tour Sydney conference to a livestream event, citing safety concerns for employees, customers and Trailblazers.