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Salesforce low-code features in beta; GA slated for winter

Salesforce gives users a taste of Dynamic Interactions low-code features to come with a beta release of features planned for its next major platform update.

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Oracle CX adds subscription management, 3-D ad measurement

Oracle adds deeper subscription support for B2C and B2B users to its CX platform, as users look to tie renewals, billing and self-service to commerce revenue.

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7 benefits of a personalized marketing content strategy

Customers want companies to treat them as individuals, and personalized marketing can help accomplish that. Personalization can also improve customer retention and brand affinity.

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How to define contact center technology requirements

Whether launching a new contact center or updating an existing one, CX leaders must evaluate their contact center technology requirements before selecting a provider.

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