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Upland Software extends its portfolio with CRO tool Altify

Features offered by Altify include analytics with Salesforce Einstein and Tableau, relationship map visualizations and integrations with applications in the CRO tool ecosystem.

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Small customer data platforms fend off big tech with service, features

With Microsoft, Oracle and Adobe releasing customer data platforms, to be followed by Salesforce and SAP, small CDPs defend their turf with more features, better service and pricing

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Inboundgeo Marketing Suite introduces new direct mail tool

Clients' website visitors can receive direct mail with customized content within 72 hours of their visits with the new Content Derived Filtering tool, according to the company.

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C/4HANA migration can be successful with planning

There is no one way to complete a CRM platform migration, but a little planning and asking questions along the way can ensure you are on the road to success.

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Customer Experience Basics

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    real-time analytics

    Real-time analytics is the use of data and related resources for analysis as soon as it enters the system.

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    These are the ABCs of marketing in the digital age

    Audience understanding, behavior analysis, marketing convergence and accessible design are the ABCs of marketing in the digital age, according to Microsoft's Purna Virji.

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    The contact center of the future is here

    What started as a call center phone bank has morphed into a multipurpose operation aided by AI. This guide explores the contact center as it evolves into a critical CX force.

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