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Effective uses of AI in marketing automation
AI is beneficial in many marketing automation processes. Organizations use the technology in chatbots, personalization, voice and visual search, frequency optimization and more.
News
Zendesk moves upmarket with Answer Bot SDKs
Zendesk courts enterprise customers with a chatbot SDK that extends self-service tech into internationally popular chat apps, while Duet bundles Zendesk Support and Sell platforms.
News
Selligent and Genesys combine CX technologies
Selligent paired its CX suite with Genesys Customer Experience Platform to improve customer experience by providing organizations with a full view of the customer journey.
News
Nuvi launches sentiment analysis engine to improve CX
Nuvi's sentiment analysis engine enables organizations to interpret the true meaning behind text, images and emoji in order to get a more complete understanding of customers' experience.
Topics Covered
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Customer data management (3) +
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Customer experience (CX) management (7) +
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Customer relationship management (CRM) (6) +
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Customer service technology (5) +
Digital experience management
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E-Commerce (2) +
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Marketing software and platforms (3) +
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Sales technology (2) +
Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
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Don Fluckinger asks:
What will be your preferred chat platform for your organization's Zendesk Answer Bot integration? Where are you located?
Find Solutions For Your Project
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Evaluate
Best-of-breed marketing automation vs. native CRM tools
Though many CRM platforms offer native marketing automation tools, many organizations find it beneficial to use a third-party application, such as Eloqua or Marketo.
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Video conferencing and its effect on CX
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Comparing Next Best Action and Prediction Builder
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Choosing between live chat and phone support
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Problem Solve
Cloud contact center platform migration not the easiest
CX expert Scott Sachs discusses the various dilemmas posed by migrating legacy on-premises contact center platforms to the cloud.
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10 ways to boost the customer experience
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4 barriers to effective CX initiatives
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Britam revamps customer engagement with Liferay portals
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Manage
Multipronged digital customer experience strategy enriches CX
The digital experience is an everyday facet of life. Learn how businesses are using tools and technologies to engage consumers and devise and manage effective CX strategies.
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Tips for creating customer journey maps
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How to make the most of customer segmentation data
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Is your organization prepared for CCPA?
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Buyer's Handbook | May 2019
Customer experience management enhances branding and success
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Buyer's Handbook | April 2019
How to choose marketing automation software
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E-Handbook | April 2019
Advanced self-service platforms open new customer frontiers
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E-Handbook | January 2019
CRM and CX management at crossroads in the customer journey
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E-Handbook | October 2018
Customers buy more and more into voice shopping
Download
Customer Experience Basics
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Get Started
Effective uses of AI in marketing automation
AI is beneficial in many marketing automation processes. Organizations use the technology in chatbots, personalization, voice and visual search, frequency optimization and more.
-
Get Started
Multipronged digital customer experience strategy enriches CX
The digital experience is an everyday facet of life. Learn how businesses are using tools and technologies to engage consumers and devise and manage effective CX strategies.
-
Get Started
Tips for creating customer journey maps
Comprehensive customer personas are important tools in coping with the increasing complexity of customer journey mapping. Here are some tips on how to do it best.
Multimedia
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Problem Solve
Cloud contact center platform migration not the easiest
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Get Started
Improve CX using this mystery shopping roadmap
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News
View All -
AI for customer service
Zendesk moves upmarket with Answer Bot SDKs
Zendesk courts enterprise customers with a chatbot SDK that extends self-service tech into internationally popular chat apps, while Duet bundles Zendesk Support and Sell platforms.
-
Customer journey mapping
Selligent and Genesys combine CX technologies
Selligent paired its CX suite with Genesys Customer Experience Platform to improve customer experience by providing organizations with a full view of the customer journey.
-
Customer analytics
Nuvi launches sentiment analysis engine to improve CX
Nuvi's sentiment analysis engine enables organizations to interpret the true meaning behind text, images and emoji in order to get a more complete understanding of customers' experience.